The Arquivei, a platform that manages fiscal documents for more than 140,000 companies in Brazil, announced today a significant transformation. In partnership with the FutureBrand agency, the company underwent a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of operation, now including innovative financial services.
The new identity of Qive marks the company’s entry into offering solutions for account payables, using fiscal documents as a basis to develop new financial services in the B2B market. “Simplifying is an important value for us and aligns with our purpose of making fiscal management, which is complex for most people, something simple, immediate, and intuitive,” said Gabriela Garcia, Head of Marketing at Qive.
Garcia emphasized that Qive provides a unique value proposition in the market, capturing all a company’s fiscal documents to organize financial processes without any compliance gaps. This differentiator positions Qive as a comprehensive financial management platform.
The rebranding was developed by the FutureBrand agency and included a complete transformation of the company’s visual elements. “With such a descriptive name and a visual identity common in the category, the main challenge was to express that the company is more than note management, but a financial management platform,” explained Lucas Machado, partner and director of FutureBrand São Paulo. The new name, Qive, and visual identity were designed to expand the brand’s potential, with a vibrant color palette that includes orange and black, replacing the old blue.
The central symbol of the brand is now the letter Q, representing quality and innovation, and the new sans-serif typography was chosen to convey modernity and dynamism. “We don’t live the pause or the obstacle. Paper stationary, email saved, note lost: everything at Qive finds a flow,” added Garcia.
To strengthen market repositioning, Qive will invest in humorous campaigns for three months, with the participation of influencers, on channels such as YouTube, LinkedIn, Meta, social media, and OOH media. The main goal is to reach new audiences in the financial area, from analysts to managers, and business owners of all sizes.
