In the last quarter of the previous year, approximately R$ 1.5 million was transacted via PIX in delivery apps. The data comes from an internal study conducted by Gaudium, a technology startup specialized in mobility and logistics, considering the delivery platforms developed with Machine, their proprietary solution for creating apps in the sector.
The numbers make it clear that this payment method continues to expand rapidly, driven by the speed and convenience of the system. ‘The main advantage of PIX is that transactions happen in real-time, 24 hours a day, every day of the week, including holidays. This feature proves especially convenient in a society where the demand for fast services, such as food and shopping deliveries, is on the rise,’ comments Vinícius Valle, Marketing Coordinator at Gaudium.
The North region led in the use of this payment method, transacting at least R$ 719 thousand alone, followed by the Midwest region, which transacted R$ 556 thousand, and the Northeast, which paid R$ 242 thousand via PIX. In contrast, the Southeast and South regions combined totaled R$ 60 thousand in transactions with this method.
PIX has become a popular payment option in Brazil, surpassing alternatives like credit and debit cards. With these factors at play, Valle argues that it is likely to continue growing in the delivery sector as more consumers adopt the benefits of these transactions.
‘Delivery platforms further drive the use of PIX by offering promotions, discounts, and cashback. This incentive has been effective, and the numbers reinforce the trend in Brazil, consolidating PIX as one of the pillars of our financial transformation,’ concludes Valle. In the last quarter of the previous year, approximately R$ 1.5 million was transacted via PIX in delivery apps. The data comes from an internal study conducted by Gaudium, a technology startup specialized in mobility and logistics, considering the delivery platforms developed with Machine, their proprietary solution for creating apps in the sector.
The numbers make it clear that this payment method continues to expand rapidly, driven by the speed and convenience of the system. ‘The main advantage of PIX is that transactions happen in real-time, 24 hours a day, every day of the week, including holidays. This feature proves especially convenient in a society where the demand for fast services, such as food and shopping deliveries, is on the rise,’ comments Vinícius Valle, Marketing Coordinator at Gaudium.
The North region led in the use of this payment method, transacting at least R$ 719 thousand alone, followed by the Midwest region, which transacted R$ 556 thousand, and the Northeast, which paid R$ 242 thousand via PIX. In contrast, the Southeast and South regions combined totaled R$ 60 thousand in transactions with this method.
PIX has become a popular payment option in Brazil, surpassing alternatives like credit and debit cards. With these factors at play, Valle argues that it is likely to continue growing in the delivery sector as more consumers adopt the benefits of these transactions.
‘Delivery platforms further drive the use of PIX by offering promotions, discounts, and cashback. This incentive has been effective, and the numbers reinforce the trend in Brazil, consolidating PIX as one of the pillars of our financial transformation,’ concludes Valle.
