Vivo has just launched the ‘Safe Mode’ platform, reinforcing its commitment to customers’ digital security. Beyond providing the best internet connection, the company aims to give customers confidence in using their electronic devices with peace of mind through a hub that centralizes useful information and tips, along with a new portfolio of services focused on protecting devices and personal data.
The Safe Mode platform features a dedicated page on the operator’s website and digital content on the Vivo App with guidance to prevent scams and intrusions, as well as the option to subscribe to services like Phone Insurance directly through the app. With this initiative, Vivo takes the lead in offering solutions to ensure its customers have a more secure experience in the digital world. Safe Mode includes information and practical solutions for topics such as device protection settings, safe Wi-Fi usage, preventing fraud in technical visits, and tips for safeguarding data and setting up access codes.
“Digital security is an increasingly present concern in people’s lives, as they spend much of their time connected, whether on social media, messaging apps, or online shopping. In this scenario, protecting devices and personal information is essential. Beyond offering the best network and connection to our customers, we want to ensure they have a safer experience when using their phones and navigating the digital environment,” says Marina Daineze, Vivo’s Director of Brand and Communication.
The Safe Mode campaign, created by Africa, will feature social media content, films, and other actions that address the topic in an educational and straightforward way. The campaign activation will be broad and multi-channel, ensuring a presence across various touchpoints with the audience. Promotional pieces will be aired on open, cable TV, and cinemas, alongside a strong presence in outdoor, print, and digital media. To reinforce audience connection, the campaign includes Julia Iorio, a digital influencer and lead actress in the films, who embodies the authentic and relatable tone of the message.
“With ‘Safe Mode,’ we’ve transformed digital security into an engaging, accessible experience centered on the audience’s needs. This campaign reinforces Vivo as a technology company that not only provides services but also security and trust, always with a touch of closeness and innovation,” concludes Heloisa Pupim, co-COO of Africa Creative.
