I share with you a conviction I carry: the importance of having a digital branch for the success of any company. But before presenting my concept of a digital branch, I need to clarify what a headquarters is and what a branch is. So here we go:
In the traditional concept, the headquarters is the main office of a company, where strategic decisions, central administration, and main operations are concentrated. A branch, on the other hand, is an extension of the headquarters, operating in a different location but under the direction and control of the headquarters. The branch carries out company activities but does not make independent strategic decisions. In short: the headquarters commands, the branch executes. Now that we’ve presented this concept, what is a ‘digital branch’?
A digital branch is the extension of your expertise in the online environment. It’s the opportunity to take your knowledge, product, or service to the digital market, reaching new audiences and expanding your possibilities. In other words, the headquarters—you/your knowledge and offline business—commands and directs your digital branch, i.e., your online business based on knowledge or expertise.
We observe a growing movement of professionals and businesses migrating to the digital space. Here, I’ll talk a bit more about the knowledge-based digital branch. Many seek to create online courses or mentorships to generate new revenue, but it’s crucial to understand that digital presence should be seen as a complete business strategy.
First and foremost, it’s essential to understand the difference between digital marketing and digital market. While the former refers to actions to promote your brand online, the latter represents the broader environment where all these actions take place.
And what are the advantages of investing in a digital branch?
- Reduced costs: maintaining an online business is considerably lower compared to a physical structure.
- Audience expansion: the reach of your brand and message becomes exponential.
- Generation of new revenue and opportunities: offering products and services online, combined with marketing strategies, opens doors to new revenue streams and brand consolidation.
But why is the digital market so important? Data from DataReportal reinforces this need:
- 86.6% of the Brazilian population uses the internet.
- The average daily browsing time is 9 hours and 13 minutes per user.
- 94.5% of users conduct online searches monthly.
- 60.9% search for information about brands and products on social media.
Based on these numbers, the importance of positioning yourself in the digital market is clear.
But how, in practice, can you apply the concept of a digital branch?
An experienced dentist, for example, can share their knowledge online through courses or consultations. By doing so, they generate new revenue, consolidate their authority in the market, and, most importantly, contribute to the growth of the field as a whole. Their students, armed with new knowledge, will also achieve better results, creating a virtuous cycle of development in the market.
The possibilities are endless, regardless of your field. If you haven’t yet explored the potential of the digital market, it’s time to create your digital branch and expand your horizons!
So, are you ready to create your digital branch and expand your business?
