Evertec, the leading payment processing and financial technology company in Latin America and the Caribbean, was present at NRF 2025, the world’s largest retail event, and presents an overview of the trends and innovations shaping the industry. The event highlighted how the convergence of physical and digital, driven by emerging technologies, can transform the shopping experience and strengthen customer loyalty.
More than just showcasing innovations, NRF 2025 demonstrated the strategic role of technology and payments in creating integrated, sustainable, and consumer-centric shopping journeys.
Customer experience is a competitive differentiator
At the event, customer experience was identified as a decisive factor for retail success. In a scenario of rapidly changing consumer behaviors, customers demand seamless, personalized, and omnichannel shopping journeys. NRF 2025 reaffirmed the role of physical stores as environments for connection and enchantment, with immersive and interactive experiences that inspire admiration and loyalty.
– Artificial intelligence (AI) was also at the center of discussions as an essential tool for creating personalized experiences. However, human touch and authenticity remain fundamental for building lasting emotional connections with customers. – says Wagner Bergozza, Marketing and Product Manager at Evertec Brazil.
Loyalty and purpose on the rise
The alignment between brand values and consumer values is increasingly relevant. Models such as rental, resale, and circular economy were highlighted as trends that resonate, especially with younger generations. These prioritize authenticity, inclusion, and purpose, encouraging retail leaders to adopt practices that translate these principles into concrete actions.
Autonomy, yes, but less friction too
NRF 2025 showed how emerging technologies such as the Internet of Things (IoT), self-checkout, and unified commerce are shaping a more fluid and integrated shopping experience. These innovations remove barriers, allowing consumers to transition easily between physical and digital, promoting greater autonomy and reducing friction in the shopping journey.
Payments for a seamless experience
Payments play a strategic role in transforming the shopping experience. Solutions such as simplified checkout, mobile payments, and flexible methods like Buy Now, Pay Later (BNPL) offer more autonomy and convenience to consumers. In Brazil, BNPL adapts to the cultural model of installment purchases, providing an experience aligned with local preferences.
The integration of payment data was identified as a powerful tool for retailers to understand consumer behavior and implement more effective loyalty actions. By offering methods aligned with regional preferences, retail can create impactful experiences and seize new market opportunities.
In Brazil, Evertec stands out as one of the leading fintechs driving retail evolution with advanced payment solutions. Its technologies promote greater autonomy and efficiency for retailers, enabling integrated and personalized shopping journeys that strengthen the connection between consumers and brands.
– Participating in an event of this magnitude shows us how the adoption of technology is advancing rapidly, bringing more agility, information, and autonomy to retailers and consumers. This evolution is fully aligned with what we seek in our solutions: to offer flexibility so companies can enhance their customers’ experience, increase interaction with their brands, and strengthen loyalty. We simplify retail’s approach to payments, integrating convenience and security in every transaction, to create business opportunities and differentiated experiences – concludes Wagner.
NRF 2025, an event that took place in New York and ended last Wednesday (14), reinforced that the future of retail depends on the convergence of technology, experience, and purpose, with the consumer at the center of all strategies. As a protagonist in this scenario, Evertec remains committed to empowering companies with tools that connect innovation and excellence, helping retail face the challenges of an increasingly dynamic and competitive market.
