The job market has been undergoing a transformation in different areas. While Brazil discusses the future of human work schedules, technology is providing alternatives to optimize people’s performance in the world of work.
Technology already exists for companies to maintain an active digital service without interruption, breaks, or vacations, offering an experience to modern consumers who have no time or patience to wait for a response from a professional who is off duty.
“Artificial intelligence will allow people to work less. Certainly, some jobs will cease to exist, especially those tied to repetitive routines, but undoubtedly other more analytical roles will emerge,” evaluates Marcus Ferreira, founder of the Goiás-based startup Acelérion Innovation Hub. A recent Goldman Sachs study projects that the rise of AI could directly impact around 300 million jobs worldwide.
He gives examples with the virtual assistants created by his startup, focused on sales or business meeting scheduling, which are already operating nationwide and reducing the need for constant hiring and training of human labor.
The startup has established itself as one of the most promising in Brazil by developing AI-based solutions to optimize customer service with a focus on sales or scheduling business meetings or visits.
Focus on creativity
Despite concerns about the number of jobs that may be lost in the coming years, AI expert Loryane Lanne, partner and CEO of Acelérion, believes that the technology is here to help people exhaust themselves less in their repetitive operational work. “Humans are naturally creative. AI is here precisely to handle repetitive processes and allow workers to not become mentally exhausted, preventing burnout or depression from doing something that isn’t fulfilling,” she says.
The expert points out that even AI requires an expert to guide it, reflecting the need for increasingly specialized professionals ready for the emerging job market. “In customer service, AI needs an excellent salesperson by its side, observing human behavior and improving service so it can excel in its function. This salesperson will master their field more and more and will no longer wear themselves out with repetitive processes and responses, focusing on what truly matters,” she states.
Two fewer employees
Renato Soriani Vieira, owner of LR Imóveis in São Paulo, began using Corretora.AI about two months ago and describes the tool as a true ‘sales secretary.’ Among its functions, he highlights lead qualification and visit scheduling, which allowed the company to eliminate the need for two employees who previously handled these tasks.
“With Corretora.AI, we’ve already managed to serve 413 clients continuously, 24 hours a day, and I am very close to closing sales thanks to its fast and assertive scheduling,” shares Renato.
An enthusiast of digital technologies, Renato did not hesitate to adopt AI in his company and sees innovation as essential for scaling his business. “Zero labor processes and more agility in customer service,” he summarizes.
According to Renato, Corretora.AI has enabled better distribution of human resources, allowing the team to focus on more strategic aspects of sales and customer relationships.
24/7 service with humanization and speed
Pabline Mello Nogueira, owner of SOU Imobiliária in Florianópolis, also reports significant progress since implementing Corretora.AI. After two months of use, the AI is responsible for the first contact with clients, filtering information and scheduling visits before directing them to the responsible realtor.
“The service is fast and available 24/7, without feeling robotic. Acelérion’s AI has given us freedom and a level of personalization that was previously only possible with a full team,” says Pabline.
She also emphasizes the importance of innovation for market survival. “Innovation is 100% essential for our growth. Clients increasingly seek speed and efficiency, and technology allows us to deliver exactly that,” Pabline states.
Beyond increasing the number of scheduled visits and centralizing information, the tool also standardizes service, enabling SOU Imobiliária to serve more clients without compromising service quality.
