In the current scenario, the regulation of the betting market emerges as a key piece for the construction of a fairer and more responsible environment for the consumer, as well as providing a more balanced competitive arena for companies operating in the sector. This is because the sector continues to grow rapidly, presenting challenges and opportunities on significant scales. For instance, according to recent data from the Central Bank, approximately 24 million people have shown interest in this entertainment model until August of this year.
In this context, Sorte Online, a leading company in the digital lottery intermediary sector for 21 years, takes a firm and proactive stance regarding the regulation of betting in Brazil. The company not only advocates the need for a regulatory framework but also acts by example and adopts practices that prioritize transparency and responsibility. It was one of the 113 companies that applied for licensing with SIGAP (Betting Management System), a technological solution created by the Ministry of Finance for the regulation, monitoring, and supervision of the betting market in the country.
“We believe that regulation is not just a formality but a commitment to the sector’s integrity and the protection of our customers. It is essential that all companies operate under the same guidelines to ensure a safe, responsible, and reliable environment,” says Márcio Malta, CEO of Sorte Online.
The company gained prominence after its long history of emphasizing the best practices in the sector and promoting discussions and educational content on responsible gaming, even before the formalization of these regulations, which will only come into effect in January of next year.
Among the main rules under discussion are the prohibition of credit card use and the use of government benefits such as Bolsa Família. The idea is to protect bettors, inhibiting default and preventing crimes such as money laundering.
Therefore, regulation is seen by many experts as a watershed that will strengthen companies committed to ethics and customer safety. “Regulation brings a seal of quality and commitment, differentiating companies that truly dedicate themselves to building a solid market. Regulation, for us, should also be seen as a recognition of years of ethical work and continuous effort to build a more solid and reliable market,” highlights Malta.
The statement seems to be heading in the right direction. Even before the deadline (January 2025), the Federal Government decided to block bets that have not even started their regularization processes so far. The list of illegal bets to be banned should be disclosed this Tuesday (1st), and operators will have to take down the sites from the 11th onwards – the order will be officialized by the National Telecommunications Agency (Anatel).
It is in this context that the company has stood out. Since its foundation, Sorte Online has invested in good practices, creating a robust compliance department that guides all areas of the company, in addition to having a team of experienced executives. The approach is reflected in its reputation on Reclame Aqui, where the company maintains high customer satisfaction rates.
“Even without formal regulation, we have implemented a customer-oriented support system, treating each case in a personalized manner, with transparency and efficiency. We are here to ensure that Brazilian bettors can continue playing in a safe environment, responsibly, and knowing that they are interacting with a company that prioritizes good practices,” concludes Malta.
