Adtech Replica, part of the Landscape ecosystem, enters the market with an innovative proposal: to accelerate and automate the production of digital campaigns through the combination of technology and artificial intelligence. The company, founded by Fernanda Geraldini, a professional with extensive experience in Production, promises to reduce by up to 80% the time needed to deploy pieces for a single campaign.
The process of adapting advertising pieces for different sizes, formats, and information, which will be broadcast across various markets and platforms, is a common challenge for advertisers. This task demands a lot of time and ends up taking away the creative team’s availability to focus on creation. It is in this context that Replica presents itself as an efficient solution.
“The entire journey happens within the Replica website, starting with the budget that the client builds and approves, up to downloading the pieces for publication. From a key visual, the campaign is deployed by software that combines various AI APIs and integrations focused on best practices and the necessary finishing for the digital universe, regardless of the channel, media, or quantity of pieces,” explains Fernanda Geraldini.
Still in the testing phase of the platform, Replica managed to deploy a campaign with 200 pieces in just a few hours, demonstrating the tool’s potential to speed up processes that would normally take days or even weeks to complete.
Gustavo Gripe, CEO of Landscape, highlights the importance of technology in the current scenario: “Media plans are becoming increasingly diversified. Probably, we will soon reach 1:1 personalization. Bringing technology to the forefront now prepares Replica for the new context of scale in piece production.”
The arrival of Adtech Replica in the market signals a new era in the production of advertising campaigns, where artificial intelligence and technology come together to optimize processes, allowing creative teams to focus on what really matters: creativity and strategy to impact the target audience.
