Consumer behavior is constantly evolving, reflecting changes driven by technological innovations in recent years. This new phase directly influences the online sale of products, such as the online flower market, where consumers seek increasingly personalized experiences, as well as concepts like sustainability. Check out five trends that will shape the flower e-commerce sector in 2025.
Product personalization
Personalization of items in online floristry requires a tailored and unique service, creating a sense of exclusivity and belonging for the consumer. This stage involves everything from the ability to create custom arrangements with flowers chosen by the customer to offering packaging with names and messages.
Sustainability
The concept of sustainability is present in flower e-commerce through packaging and items that promote environmental preservation. In addition to packaging, the process also includes adopting sustainable practices in nearly all sales stages, such as delivery, where the use of more sustainable transportation methods reduces environmental impact.
Immersive shopping
With technological advancements, immersive interaction reaches new heights in online floristry. With flowers and arrangements experienced in virtual reality through 3D projects and augmented reality (AR) devices, it’s possible to create a product catalog that brings customers even closer to the purchase decision stage.
Fast delivery
Well-structured logistics is a major differentiator for e-commerce, which aims to fulfill orders with the shortest possible delivery times. In order scheduling, monthly product subscriptions are gaining popularity in businesses with an agile and efficient delivery system.
Social media presence
E-commerce in Brazil may reach R$ 242 billion by 2025, according to a report by FTI Consulting. Social media now serves as a powerful conversion tool for online retailers like flower shops, with live streams for flower and arrangement sales and integrated shopping offered on platforms like TikTok and Instagram.
