A Kuke, Software as a Service that allows the creation of subscriptions for brands, announces a new artificial intelligence feature: personalized virtual assistants to assist brand consumers in their purchasing journeys through WhatsApp. The novelty follows a growing market trend. According to a study conducted by the Ilumeo Data Science Company, 91% of the Brazilian population has already used virtual assistants on smartphones at some point, and 25% claim to use them every day.
E-commerce has been following this transformation. “We have experienced three phases in the technological advancement of this area: first we had purchases through the website, then came the apps for each brand, and now is the moment for AI to further facilitate the customer experience,” explains Renata Ferretti, CEO and founder of Kuke.
With the application of artificial intelligence for sales via conversational commerce, each company can adapt automated conversations to its business context. Kuke serves companies in different markets such as pharmaceuticals, food, supplements, and cosmetics.
An example of this innovation comes from one of its clients, A Quinta Pet, in the pet food sector. Kuke is the owner of the technology behind ‘Maria,’ the virtual assistant of the brand. “We chose Kuke for its ability to adapt our business rules in a modular way, something that no other platform has been able to deliver so efficiently. In addition, the advancement of AI for sales via WhatsApp was decisive, since more than 70% of our sales already occurred through this channel,” highlights Tiago Tresca, CEO, and founder of the company.
The AI from Kuke can understand the characteristics and variables of each customer and customize the signature of appropriate products, creating a unique and natural interaction and shopping experience for consumers and brands. Through it, it is possible to understand the desire and need of each one and customize the subscription, without the need to access the traditional search and purchase journey on the website. ‘Artificial intelligence has expanded the potential of conversational commerce, improving the consumer experience, whether to answer questions or complete the purchase’, emphasized Renata. ‘We are focused on leveraging intelligence for recurring sales, creating subscriptions for brands that understand and meet the needs and profiles of customers’, concluded the CEO.
In addition to the advantages for consumers, companies ensure an effective and intelligent channel already integrated with Whatsapp, one of the world’s leading conversational platforms with over two billion users.
In terms of technology for Kuke, this launch creates another integrated ‘front’ of sales linked to the ‘backend’, the heart of Kuke’s software focused on the subscription engine and intelligence for recurring sales. ‘It is important to remember that Kuke already uses AI for creating the website and setting up the subscription clubs for brands. In a conversational journey of 2 minutes through Whatsapp, it is possible to create the first version of a subscription club website with all images and texts generated from the provided information, in addition, the recurring engine is configured with the subscription variables. Furthermore, the intelligence creates and optimizes the site’s SEO, suggesting subscription descriptions and products that facilitate internet search’, Renata details.
Growth, movement, and capture
The new AI application is one of the many novelties that has been driving Kuke recently. After spinning off from the old subscription club model to offer proprietary technology to other companies, the startup positioned itself as a recurring sales engine, in the all-in-one SaaS model, for the physical products market.
To achieve this, a team focused on technology and product was formed. The founder, Renata Ferretti, has been taking a prominent place in the male-dominated technology product universe, participating in networks such as Female Force and Maya Matching Program Alumni. Tech lead Bruno Monteiro – who joined the spin-off after Kuke’s funding round with ACE Ventures, with experience from ACE Cortex and Sambatech – leads the technology initiatives and was supported by a team of developers and an AWS innovation and incentive program for implementing AI in Kuke’s software.
“We have a modern, scalable, and highly potential technology solution. Artificial intelligence is here to stay, and we are committed to applying it in the most strategic way possible for our clients,” concluded the CEO.
