In a scenario where the use of cash remains a reality in the Brazilian market, the efficient and secure management of cash has become a priority for companies across various sectors, especially in retail. With this in mind, Sesami (www.sesami.io), a company that is a reference in effective and innovative solutions for security, productivity, and management in the retail, banking, and cash sectors, has been expanding its operations in the Northeast with its Intelisafe and Speed intelligent safe models, in partnership, since 2020, with Grupo Preserve Liserve, the largest cash-in-transit company in the Northeast and one of the leading ones in the country.
After achieving good results in retail, the goal of this strategic partnership is to provide gas stations in the region with an efficient solution for cash storage and monitoring, integrating security with convenience in day-to-day commerce. ‘In practice, we already serve station networks, but these seem to be the most likely customers for intelligent safes at the moment,’ explains Grayson Paulo, Audit Coordinator at Grupo Preserve Liserve, which serves clients in Paraíba, Pernambuco, Ceará, and Bahia.
This movement reflects the growing demand from Northeastern companies for solutions that meet the needs of the fuel sector. According to the Central Bank, cash in circulation in Brazil increased from R$ 280.7 billion in December 2019 to R$ 370.4 billion in December 2020, a rise of 32.1%.
In December 2021, this amount dropped to R$ 339 billion but returned to an upward trend, reaching R$ 350.3 billion by December 2024—levels higher than pre-pandemic figures. This has made the Northeast, alongside the North, one of the regions with the highest cash transactions in the country. ‘I believe that today, around 60% of transactions in the Northeast are still carried out in cash. Because of this, there is still a large market in retail chains, gas stations, and lottery outlets,’ comments Grayson Paulo.
Cutting-edge technology – Intelisafe is a solution that provides the necessary security for cash management while ensuring greater control and traceability of financial transactions. Among its main benefits are enhanced security (real-time monitoring and alert systems minimize the risks of theft, fraud, and human error), operational efficiency (automation of the cash storage and management process reduces time spent on manual counting, optimizing operations and freeing employees for higher-value activities), integration and visibility (clear and detailed insights into cash flow with accessible reports from anywhere, enabling quick and precise decision-making), and cost reduction (automation and the security of the process lead to a decrease in losses due to fraud and theft, making operations more profitable and secure).
‘The use of technology in cash management is no longer a trend—it’s a necessity, especially in a region with the diversity and transaction volume of the Northeast. Intelisafe provides security and efficiency for operations, helping to optimize processes and ensure greater peace of mind for business owners and their customers,’ says Marcelo Almeida, Business Development Manager at Sesami.
In the cash management sector, Sesami also offers recyclers for the market. There is a possibility that they may become part of Grupo Preserve Liserve’s portfolio of solutions starting in 2025. ‘There is always room for market updates. We are always willing to offer the best from our partners to our clients,’ argues Grayson.
