During the Christmas season, electronics, home appliances, and Baby Alive dolls were some of the items that stood out on Brazilians’ wish lists. This is according to the December edition of Radar Simplex, a study by the Franco-Brazilian startup Simplex, which monitors consumer searches on the country’s largest e-commerce platforms and identifies trends using an artificial intelligence platform. At the top of the ranking of the 15 most searched terms, Baby Alive, a doll that allows children to care for a lifelike baby, saw a 789.1% increase compared to November.
PlayStation 5 Slim, Samsung’s S23 Ultra smartphones, manga, and various iPhone models also occupied the top spots in the Radar Simplex ranking, with increases of 545.9%, 322.9%, 311.2%, and 236.5%, respectively.
In second place, with a 724.1% increase, searches for external hard drives surged. ‘This is not an item that usually appears in the ranking at this time of year. So, it is likely the result of a major promotion announced by retailers, or it could still be a leftover from Black Friday with Cyber Monday, which happened in early December,’ explains João Lee, CEO of Simplex.
A time of many travels, the search for ‘cheap flights’ appeared in the survey, with a 70.8% increase. Water filters, cameras, portable air conditioners, mini-fridges, Chromecast streaming devices, men’s sneakers, and whiskey also made the list.
Surrounded by controversy, the so-called ‘ice gun’ rounds out the ranking, with a 55.9% growth compared to November. Year-over-year, the increase is even more impressive: a jump of 1900.8%.
Check out the complete ranking below with the fifteen terms that most piqued Brazilians’ interest on the country’s major e-commerce platforms in December and their respective growth compared to November:
- Baby Alive (+ 789.1%)
- External HD (+ 724.1%)
- PS5 Slim (+ 545.9%)
- S23 Ultra (+ 322.9%)
- Manga (+ 311.2%)
- iPhone (+ 236.5%)
- Water filter (+ 160.4%)
- Camera (+ 139.9%)
- Chromecast (+ 121.1%)
- Mini-fridge (+ 100.34%)
- Men’s sneakers (+ 86.8%)
- Portable air conditioner (+ 72.1%)
- Cheap flights (+ 70.8%)
- Whiskey (+ 68.7%)
- Ice gun (+ 55.9%)
