One of the most valuable resources for conversion is capturing the audience’s attention amidst so much competition, especially considering the digital universe. This has become a highly contested element, particularly in the mobile app market, which has over 3 million options available in major stores like the Play Store and Apple Store. To stand out in this scenario, many companies are betting on gamification as a strategy to engage and retain their users.
Experts agree that the ability of video games to naturally generate focus and determination inspires this new planning model. While challenging tasks like writing or organizing finances may seem complicated, games transform challenges into captivating experiences.
According to Rafael Franco, CEO of Alphacode, a company specialized in financial app development, gamification, which applies game design elements in non-game contexts, has proven effective in creating interactive and engaging experiences. “Through rewards, challenges, competitions, and leaderboards, apps can turn everyday actions into engaging journeys, encouraging continuous use and promoting greater user loyalty,” he explains.
Additionally, it generates a sense of achievement and belonging, factors that contribute to increased app retention and interactions. “To retain and engage users, it’s essential to offer experiences that connect them to the app’s purpose. Gamification allows for creating this cycle of continuous motivation,” he adds.
Gamification in favor of the brand.
Recent data highlights the importance of such strategies. A Quettra study reveals that an Android app can lose up to 77% of its daily active users within just three days after installation. This number rises to 90% after 30 days. Therefore, creating products that motivate users to be part of the app helps keep them interacting with the brand for longer.
“Success examples like DuoLingo, Fitbit, and Strava show that gamification increases engagement and encourages positive word-of-mouth, in addition to improving retention rates. These apps use game mechanics to motivate users, whether learning languages, achieving fitness goals, or competing in sports activities,” concludes Rafael.
