A LaunchPad Digital enters the market with the commitment to revolutionize the way influencers and companies launch and manage their digital products and strategies. Founded in 2024 by Fábio Santos, Marcellye Hansen and Ana Luiza Marcolina, the company is born with a clear vision: to democratize access to high-quality digital solutions, using artificial intelligence to simplify processes and enhance results.
The LaunchPad Digital journey began when Marcellye and Ana Luiza, with vast experience in the digital marketing market, identified a major gap. Influencers of all sizes faced difficulties launching their own digital products, despite the great monetization potential. Together, they identified the need for a comprehensive platform to serve this audience in a practical and accessible way.
With the arrival of Fábio, a technology and ML/AI (Machine Learning/Artificial Intelligence) specialist, the project gained new momentum. Thus, LaunchPad Influencers was born, an “All-in-One” platform based on customized and integrated AI models that automates, centralizes, and simplifies digital launches, offering a personalized experience for influencers of all levels.
Since the demand for broader solutions is not limited to influencers. After all, many companies and brands, especially small and medium-sized ones, also need efficient tools to enhance their digital presence and accelerate their results. The group created Genesis AI, a brand dedicated to serving companies with complete digital marketing solutions.
Thus, LaunchPad Digital comprises two brands, each with a specific focus:
- LaunchPad Influencers: a platform that integrates the entire digital product launch cycle, from conception to results analysis. Using Artificial Intelligence to personalize each influencer’s journey, the platform helps create, launch, and manage products simply and effectively, optimized for influencers of any size.
- LaunchPad Genesis AI: focused on companies of all sizes, especially small and medium-sized ones, Genesis AI offers quick and accessible solutions for digital marketing, including content creation, campaign management, and digital presence. Using artificial intelligence to create personalized campaigns, videos, images, models, and customized virtual influencers and posts, ensuring effective results with cost-effectiveness.
“We believe the future of digital marketing is personalized and accessible, and that’s exactly what we’re building at LaunchPad Digital, aiming to transform the landscape in Brazil and worldwide,” says CEO Fábio Santos.
The official launch of the brands will take place virtually on January 24th, broadcast live on YouTube, with the participation of founders Fabio, Ana Luiza, and Marcellye, where they will share their vision and plans for the company’s future.
