Since its first edition in 1929, the Oscars have won a special place in the hearts of millions of viewers around the world. But what makes this ceremony the biggest event in the film industry? And what can companies learn from it?
This year, Brazil is experiencing an unprecedented moment at the 2025 Oscars, with the film I’m Still Here receiving three nominations: Best Picture, Best Actress (Fernanda Torres), and Best International Film. This achievement reinforces not only the relevance of the event but also the power that recognition has in boosting talent and highlighting unique stories. Let’s understand the impact of the Oscars and how it can inspire corporate practices.
The Oscars: A celebration of talent and effort
The Oscars, officially known as the Academy Awards, are much more than an awards ceremony. They represent a milestone for the film industry by celebrating talent, creativity, and innovation. By awarding actors, directors, screenwriters, and other professionals, the Oscars deliver more than golden statuettes: they provide validation, visibility, and motivation.
And why is this so important? Because public recognition has transformative power. An actor who wins an Oscar not only sees their career boosted but also becomes a reference for millions of people. Similarly, a film that receives nominations is watched by a much larger audience, generating cultural and financial impact.
This cycle of appreciation and awards is a key piece of the event’s success. After all, who doesn’t like to see effort being recognized?
Recognition: The secret to engagement and motivation
If the Oscars prove anything, it’s that recognition works as fuel for excellence. This doesn’t just apply to the film industry; the impact of recognition is universal and can be observed in any context—including the corporate environment.
In companies, recognizing the effort and talent of employees is one of the most effective strategies for promoting engagement and productivity. Studies show that professionals who feel valued have greater job satisfaction and stay longer in organizations. The effect is similar to what happens at the Oscars: recognition motivates, engages, and inspires.
Just as the Academy dedicates months to evaluating and highlighting the best professionals, companies should create award systems that show appreciation for their employees. After all, who wouldn’t want to feel like the “Oscar winner” within their own team?
The lesson for companies: How to create an efficient awards system
Awards are an art that goes beyond giving rewards. Careful planning is needed so that recognition has a real impact. Here are some lessons from the Oscars that can be applied to the corporate world:
Transparency in the recognition process
At the Oscars, nominations and evaluation criteria are widely discussed and publicized. In the corporate environment, this means creating clear and fair systems where everyone knows how recognition is achieved.
Valuing diverse talents
The Oscars have been expanding their efforts to recognize talents from different cultures and backgrounds, and companies should do the same. Actors themselves have been demanding more diversity in awards. Diversity and inclusion enrich the team and strengthen results.
Personalized and meaningful awards
Just as the Oscars celebrate distinct categories, companies can personalize their recognition programs. It’s not just about financial rewards but understanding what truly motivates each employee.
Frequent recognition, not just annual
Although the Oscars are an annual event, companies can adopt continuous recognition practices. This helps maintain high morale throughout the year.
The role of Incentive in transforming corporate recognition
Incentive, a national leader in corporate awards, understands the transformative power of recognition. With over 40 years of history, our mission is to ensure that companies of all sizes have access to the best award solutions, aligned with the needs of today’s world.
Recognition goes beyond delivering a trophy or a bonus. It’s about creating connections, strengthening relationships, and inspiring people. And that’s exactly what we do at Incentive. From personalized programs to digital tools that ensure transparency and efficiency, we offer everything companies need to value their employees.
Our experience shows that when recognition is done well, the results appear: higher productivity, engagement, and talent retention. It’s like winning a “corporate Oscar” every day.
Recognition is the key to success
The Oscars continue to be the biggest event in the film industry because they understand the value of recognition. They celebrate talents, tell stories, and create memorable moments. And this same power can be harnessed by companies.
By valuing their employees, organizations not only strengthen their teams but also create a culture of success. Whether in film or the corporate environment, recognizing talent is a practice that transforms individuals and organizations.
As we celebrate Brazil’s historic milestone with Fernanda Torres and the film I’m Still Here at the 2025 Oscars, take the inspiration to rethink how you’re recognizing the people around you. After all, every effort deserves an award worthy of it.
