According to the Indeed report “Workforce Insights,” 40% of people prefer a hybrid work model. Numbers like these are becoming increasingly common and demonstrate how professional work models are changing, especially due to the rise of coworking spaces.
For Daniel Moral, CEO and co-founder of Eureka Coworking, one of the leading global networks in the sector, “shared workspaces adapt to a reality marked by flexible schedules and environments, where technology helps bring more autonomy, purpose, and real connections to individuals and businesses.”
Given this scenario, the executive listed the trends poised to revolutionize the future of work in 2025. Check them out:
- Dematerialized work
With the rise of the hybrid model, the concept of fixed offices and rigid hierarchies has led companies to rethink their traditional structures, focusing increasingly on results and efficiency. For the executive, this means that ‘traditional work structures are becoming obsolete.’
“The shift from physical to digital, without losing the capacity for in-person collaboration, has shown organizations and professionals that it’s possible to operate more agilely, using resources in an optimized and sustainable way,” he points out.
- Strong values
One effect stemming from the dematerialization of the job market is also the search by companies and professionals for environments that reflect their values. “The business world is no longer driven solely by productivity; it is shaped by purpose and impact, especially with initiatives that promote ESG (Environmental, Social, and Governance), educational events, and programs focused on conscious entrepreneurship,” emphasizes Moral.
Eureka Coworking itself is an example of this, as it encourages its members to use eco-friendly transportation and supports projects focused on urban mobility, such as Bike Tour SP and Ciclocidade. “The idea of many brands, including ours, of forming a ‘community’ in the job market is not just a cliché. If everyone does their part, they can benefit their careers, businesses, and the entire planet,” adds the executive.
- Reduced costs
The growth of coworking spaces reflects companies’ current pursuit of resource optimization and greater financial efficiency. The CEO explains: “By opting for coworking, companies can reduce a range of fixed and variable expenses. The costs of leasing traditional offices, infrastructure maintenance, and utilities such as water, electricity, internet, and security are significantly reduced. Additionally, these spaces come fully equipped with furniture, technology, and meeting rooms, avoiding initial investments in equipment. The flexibility offered also allows adjusting the number of workstations according to demand, preventing waste with idle space.”
- Technological innovations in service of humanization
McKinsey & Company projects that artificial intelligence (AI) will accelerate automation by over ten years, which is expected to contribute nearly $8 trillion to the global economy. The development of such tools proves that technological innovations have not only heated up the market but also transformed how companies and professionals work, eliminating bureaucratic and operational tasks.
“Technology allows teams to focus on more strategic and creative activities, concentrating efforts on core business and projects that truly matter,” emphasizes Moral. “In this context, there is great anticipation for the growth of innovation hubs like coworking spaces, which connect startups, businesses, and investors in an environment that blends efficiency with human potential,” he adds.
- “CO Effect”
According to the CEO, coworking spaces are set to become “the rule, not the exception” in the market next year. He explains that this trend reflects a global movement in the world of work that goes beyond the sector itself, called the ‘CO Effect,’ of COcollaboration, COconnection, COsharing, and work COwith purpose.
“The ‘CO Effect’ is not about sharing a desk with another professional, but rather a cultural shift,” he states. “Just as platforms like Uber, Netflix, and Airbnb transformed their industries by adopting a sharing economy, coworking applies the same logic to the professional environment. These spaces are ecosystems that foster valuable interactions, organic networking, and idea exchanges, so we will likely see more companies seeking this model to unlock new opportunities,” he concludes.
