Fashion is entering a new era, and Aramis, one of Brazil’s most innovative brands, is leading this transformation. With the implementation of virtual fitting rooms equipped with Artificial Intelligence (AI) in its store at Morumbi Shopping, in São Paulo, the brand is redefining the retail shopping experience.
The novelty allows customers to try on clothes entirely digitally, without queues and with an impressive level of personalization. The technology captures the customer’s image and, in a few seconds, simulates how different clothing items fit their body in various sizes and colors. It’s a technological leap that promises not only to facilitate but also transform how we shop for fashion.
How does Aramis’s virtual fitting room work?
The operation is simple and intuitive. A camera captures the customer’s image in 360 degrees, creating a virtual avatar. This avatar is then matched to a database full of items available in the store, allowing the customer to see in real time how each piece fits their body. It’s like trying on clothes without having to take them off the rack.
Why is this technology so innovative?
Aramis’s virtual fitting room goes beyond convenience. It brings benefits that make the shopping experience more practical, sustainable, and immersive. Check out the main points:
- Total personalization: Each customer can visualize how the clothes fit their specific body, increasing the chance of finding the perfect fit.
- Speed and convenience: No more long queues or constant exchanges. The customer tries on multiple items in seconds, saving time and optimizing the purchase.
- Sustainability: By reducing the handling of physical items and excessive use of packaging, the technology helps minimize waste, aligning the shopping experience with more conscious practices.
- Immersive experience: The fitting room turns shopping into a fun and immersive activity, bringing the virtual experience closer to reality.
Aramis as a pioneer in technological fashion
With this initiative, Aramis reinforces its commitment to innovation and the modern customer. The application of artificial intelligence in retail demonstrates how technology can be an ally in seeking solutions that combine practicality, personalization, and sustainability.
Whether for those looking to refresh their wardrobe or explore the future of fashion, virtual fitting rooms are more than just a tool: they are the beginning of a new era in the relationship between consumers and brands. Visit the store at Morumbi Shopping and discover how Aramis is changing the way fashion is experienced in Brazil.
