Dawn broke in the countryside. And with the arrival of the day, the gates open to the future and innovation. In a scenario where agribusiness remains one of the main driving forces of the Brazilian economy, moving around R$2.5 trillion in 2023, JPA Agro has stood out as an essential pillar for the sustainable and technological development of the sector, already projecting a GMV of R$500 million in the 2024 balance sheet.
With a pioneering vision and comprehensive solutions for producers and companies, the company has established itself as the largest and most innovative agribusiness e-commerce platform in Brazil, bringing a new perspective to a traditionally physical market. “We created the largest hub of solutions for national agribusiness, combining convenience and security for the sector that is the heart of Brazil’s economy,” says Leandro Avelar, Founder CEO of Grupo JPA.
However, to understand this story, it’s important to take a step back and start with a bit of context about this powerful sector in the national scenario, to then explain how JPA Agro works to transform it day after day.
Brazilian agribusiness: a national economic force
Brazilian agribusiness is one of the engines of the economy, contributing approximately 27% to the GDP and employing millions of workers across all regions of the country. Data from the Center for Advanced Studies in Applied Economics (CEPEA) show that in 2023 alone, Brazil produced over 300 million tons of grains and consolidated its position among the largest exporters of soybeans, coffee, beef, and other agricultural products. In a robust and increasingly digitized, efficient, and connected market, JPA Agro positions itself as a facilitator and accelerator of this transformation.
Amid this robust market, which demands efficiency, connectivity, and technological innovations, JPA Agro has been meeting the demand with a comprehensive digital platform that facilitates commercialization and financial support, promoting access to inputs and credit in a streamlined and accessible manner.
“JPA Agro offers an innovative platform that responds to the needs of the modern producer, who seeks agility, security, and technology to enhance their performance in the field. Our complete digital platform facilitates commercialization and financial support, promoting access to inputs and credit in a streamlined and accessible way,” highlights Leandro, emphasizing the company’s commitment to the growth of Brazilian agribusiness.
JPA Agro: innovation and connection at the heart of national agribusiness
Founded 15 years ago as a commodities brokerage, JPA Agro expanded its operations to become the only Brazilian agribusiness marketplace offering a full range of products and services, encompassing everything from input sales to strategic financial solutions through JPA Cred.
The company not only connects producers and consumers but also operates from input sales to providing a set of integrated financial solutions through JPA Cred, optimizing the user experience and expanding the reach of rural businesses. “Our purpose is to revolutionize the sector, bringing producers a complete and hassle-free purchasing experience on a robust and innovative e-commerce platform that elevates rural businesses in Brazil to new heights,” adds Avelar.
With a business model based on sustainability and a conscious capitalism approach, JPA Agro invests in the growth of producers, encouraging practices that benefit them and bring good results for Brazil’s economy as a whole. For example, through an initiative called JPA Intelligence, the company has been developing innovative initiatives such as the Milk Exchange Index—a groundbreaking tool that helps producers manage costs, margins, and better understand market trends to make better purchases—and the ‘milk-verse’ platform, focused on training and educating rural workers.
JPA Cred: empowering agribusiness with unique financial solutions
To meet the financial needs of rural producers, JPA Agro created JPA Cred, a financial arm that allows producers quick and streamlined access to financial resources. In 2023, JPA Cred granted R$100 million in credit, with expectations to reach R$180 million by the end of this year, boosting agribusiness and strengthening the national production chain.
With services such as receivable anticipation and operational credit, JPA Cred facilitates access to capital so producers can invest in technology, equipment, and expand their operations.
“With JPA Cred, we bring credit and agility to rural producers, allowing them to buy now and pay later. It’s the kind of flexibility and support that transforms rural business and directly contributes to the growth of Brazilian agribusiness,” concludes Leandro.
