According to a Bain & Company survey, increasing the retention rate by 5% can boost profits by 25% to 95%. Additionally, for 73% of respondents, customer experience was a key factor influencing their purchasing decisions, according to a PwC study. In other words, the CX (Customer Experience) is the top trend in 2025.
5 tips to improve customer experience in 2025
The dynamism of the business world requires competitive strategies to stand out. Among the alternatives, improving the customer experience should always be the focus. This is because it is the best way to retain customers, drive business progress, and increase positive results. In this scenario, Carlos H. Mencaci, CEO of Total IP, shared some tips on how to use technology as the greatest ally. Check them out:
1) Data analysis: use data analysis tools to better understand behavior and preferences. “We have solutions capable of automating offers, which can be sent through an extensive mailing list of contacts,” comments Mencaci.
2) Smart Chatbots: this is the best strategy because they operate 24/7, any day of the week. “With Total IP’s Dynamic Robots, it’s possible to provide instant and personalized support, improving the customer service experience,” he adds.
3) Omnichannel platforms: it’s essential to be present on all communication channels, interacting with the audience. With Total IP, executives can integrate different platforms, such as social media, email, and phone, to provide a consistent and uninterrupted experience, regardless of the choice on the other side of the screen.
4) Continuous feedback: Request feedback regularly from customers. In fact, with the Dynamic Research Robot, it’s possible to gather opinions after each active call. “This information is invaluable for continuously adjusting and improving the products offered,” emphasizes the CEO Total IP representative.
5) Mobile experience: Brazilians are spending more and more time on their phones. Therefore, it’s crucial to optimize your website and mobile apps to ensure interactivity and responsiveness, making navigation and completing purchases via smartphones.
easier. Ultimately, investing in modern solutions to enhance the customer experience is not an expense—it’s an investment. According to Harvard Business Review, satisfied consumers spend an average of 140% more compared to dissatisfied ones. Moreover, 86% are willing to pay more for a better experience, as pointed out by RightNow. That’s why partnering with the right ally to take your business to new heights is the best strategy!
