QuintoAndar, Latin America’s largest real estate ecosystem, reinforces its commitment to innovation and announces new products that represent another step towards major transformations in the real estate market. These include: QuintoAndar’s new AI-powered search tool, which offers a more accurate, intuitive, and personalized experience, significantly increasing the chances of finding the ideal property; and QPreço, QuintoAndar’s new pricing intelligence, which combines advanced technology with public and historical market data to generate reliable and comprehensive property price analyses, helping people make informed and secure decisions about buying, selling, and renting properties.
QuintoAndar gained recognition for being the first to introduce solutions that changed the market’s operational standards, such as rentals without guarantors, a fully digital process from property search to contract signing, and guaranteed payments to property owners. Similarly, the two new products represent another advancement in the real estate market, ensuring a better user experience in their housing journey through technological innovations.
“The relationship between Brazilians and their homes has undergone significant changes in recent years, and throughout this time, our mission has always been to help people love where they live by making the experience of renting, buying, and selling a property safer and simpler. Today, we have already celebrated over 700,000 real estate transactions conducted by people who trusted this vision—and we’re just getting started,” says Gabriel Braga, CEO and co-founder of QuintoAndar. “Technology remains our key ally in optimizing interactions and simplifying processes,” he adds.
“With the launch of these new products, we are focused on solving some of the biggest challenges faced by property owners, buyers, and renters in the real estate market. By transforming the property search process, increasing transparency in transactions, and offering clear and reliable information, we help our clients in decision-making. Our goal is to eliminate uncertainty and information overload, leveraging technology to create a more trustworthy experience for those about to conduct a real estate transaction,” says Larissa Fontaine, Chief Product Officer (CPO) of QuintoAndar.
Discover the brand’s latest innovations below.
The evolution of real estate pricing in Brazil
QPreço is QuintoAndar’s new property pricing tool, which combines technology with public and historical market data to produce comprehensive property price analyses, bringing more security to decision-making for those looking to rent or sell a property or seeking a place to live. This innovation centralizes detailed real estate market information, helping owners, buyers, and renters make more assertive and strategic decisions. Additionally, by promoting the democratization of information, the service ensures access to public interest data, enabling more people to seize opportunities in the sector consciously and safely.
“With QPreço, the pricing process is no longer a challenge. The tool uses real data, such as completed transactions, public IPTU and ITBI records, and thousands of active listings on QuintoAndar’s platforms, to offer complete and contextualized analyses. All of this helps owners make more informed and data-driven decisions about their property prices. For renters, this also translates into greater security and transparency,” explains Larissa Fontaine. “Our priority is ensuring highly accurate evaluations to facilitate our clients’ journey,” says the executive.
Real estate pricing is one of the biggest challenges in the Brazilian real estate market, primarily driven by information asymmetry and fragmentation. A survey conducted by QuintoAndar in partnership with Datafolha revealed that 2 out of 3 Brazilians have backed out of a contract due to fear of paying an unfair price, while 84% reported difficulties accessing accurate information about a property’s fair value.
Furthermore, a QuintoAndar proprietary study showed that 37% of properties listed for rent and 54% of those for sale are priced above market value, highlighting the urgency for solutions that bring greater clarity and trust to the sector.
The solutions linked to QuintoAndar’s new pricing intelligence are:
- QPreço Calculator:With detailed estimates of sale and rental prices, based on real data, cross-referenced with comparable properties and market history.
- QPreço Analysis: Comprehensive inspections of each listed property, including a ‘thermometer’ that rates a property’s price as below, at, or above the regional average based on each property’s profile. It also shows historical transaction values for the property, margin of error for the region, insights on demand and appreciation, and a comparison of value relative to similar properties in the same area.
- Condominium Pages: Featuring specific details about each condominium, such as descriptions of common areas, updated photos, property typologies and sizes, and average transaction values for the building.
- QPreço Area:A personalized space where owners can access updated information about their properties and monitor the market over time.
The first property search in the national market using generative AI for end consumers
QuintoAndar’s new search experience leverages the power of Artificial Intelligence to offer a more precise, intuitive, and personalized experience. Customers can freely write or speak about the type of property they seek, including specific characteristics beyond standard filters, such as ‘apartment with hardwood floors and a bright living room’ or ‘kitchen with an open concept.’ In addition to listing details, the tool uses machine learning to identify features mentioned in the search within property photos. Based on this, it indicates how well listings match what the customer searched for using tags such as ‘has everything you’re looking for’ or ‘does not have covered parking.’ All of this aims to create more transparency and confidence in the search process.
“AI will become increasingly part of people’s daily lives, and this launch marks a new era in finding a home. For the first time, it will be possible to describe one’s dream home as naturally as talking to a friend, making the start of the real estate journey simpler and more enjoyable, with better chances of customers finding their ideal property,” says Larissa.
This moment represents a significant milestone for QuintoAndar and its entire ecosystem, solidifying the company’s commitment to its clients and the development of the real estate market. “Our priority is deeply understanding our clients’ needs to create products that transform the housing experience. By putting the customer at the center, we drive the ecosystem as a whole, elevating the sector’s technological standards and adding value for all stakeholders,” concludes Gabriel Braga.
Exhibition: Innovations for Living
To celebrate its innovation journey and introduce new products to the public, QuintoAndar will open the “Innovations for Living” exhibition in São Paulo on January 31st. The exhibition offers an immersive, tech-driven experience, inviting visitors to reflect on the concept of housing and how technology can connect needs and dreams, becoming an essential ally in the search for the ideal home and more efficient business transactions. The exhibition is divided into four immersive rooms exploring different perspectives on housing. In the ‘My Living Space’ area, visitors hear stories about how homes impact people’s lives and can share their own experiences. The ‘Gallery of Dreams’ features an Instagrammable experience where visitors describe scenarios of their dream home, which come to life in personalized projections. Meanwhile, the ‘Data and Discoveries’ room features a 360° projection and interactive totems showing how data reveals trends and patterns guiding safer, more confident decisions when buying, renting, or selling properties.
Want to know more? Explore all the details of what awaits you at the exhibition and secure your attendance by getting your tickets here: https://mkt.quintoandar.com.br/inovacoesparamorar/
Event Details:
Exhibition: Innovations for Living – QuintoAndar
When: January 31st to February 2nd, from 10 AM to 8 PM
Where: Foyer of Auditório Ibirapuera – Av. Pedro Álvares Cabral, 0 – Ibirapuera, São Paulo
Tickets: Free admission – Get tickets here
Rating: All ages
