Brazil is a leader in digital influencers, and given the complex scenario for establishing collaborations and the need for manual analysis to define monetization in campaigns, technological tools can be used to facilitate this process. With that in mind, Airfluencers, a platform specialized in connecting digital influencers with major brands, announces the launch of a free Media Kit solution that promises to transform how content creators present themselves to the market. Automatically updated every 24 hours, the feature allows influencers to share metrics of reach, views, and engagement in real-time, facilitating the prospecting of new partnerships in a professional and efficient manner.
Unlike traditional models that require manual updates and often become obsolete, Airfluencers’ Media Kit ensures that influencers are always ready to present accurate data. “Our goal is to provide an essential tool for influencers who want to present themselves professionally and up to date, without the burden of having to manually update metrics all the time,” says Rodrigo Soriano, CEO of Airfluencers.
One of the main differentials is the possibility of direct contact between brands and influencers, without the need for intermediaries, which makes the negotiation process faster and more transparent. Access to the tool is simplified through an intuitive link (https://airkit.to/login), which facilitates sharing and boosts the visibility of content creators.
The tool is part of a gamification system that classifies influencers into three levels: bronze, silver, and gold. In the bronze level, just creating an account on the platform is enough. In the silver level, the influencer completes the profile with information such as location and negotiation methods. Upon reaching the gold level, by connecting the Instagram account, the influencer unlocks the Media Kit and gains more prominence on the platform, as well as extra visibility with brands through geolocation. The solution is available for profiles with more or less than 500,000 followers.
The Media Kit also features the artificial intelligence Aira, which analyzes audience comments and generates valuable insights about follower behavior. These analyses provide the influencer with a deep view of performance, helping to adjust strategies and increase the perceived value by potential partners. ‘The use of AI Aira allows turning direct audience feedback into strategic insights, making the influencer even more attractive to brands,’ adds Soriano.
With the new solution, Airfluencers not only solves one of the biggest challenges in the market – the maintenance and presentation of reliable data of digital content creators – but also empowers influencers to monetize their audience in an optimized way. The Media Kit is already available and can be accessed through the platform. For more information, visit https://airkit.to/login.
