During the Interfaces of Culture event, which takes place at the Higienópolis campus of Mackenzie, Editora Mackenzie will launch the work Competitive Dynamics: from traditional markets to the digital era, a production by Nelson Roberto Furquim, professor of Administration at Universidade Presbiteriana Mackenzie (UPM).
Aimed at students, researchers, executives, and market professionals, the book offers a comprehensive analysis of competitiveness strategies in the business environment. With a critical and in-depth look, the text examines competitive dynamics in different sectors, stimulating debates and reflections that enrich both the educational and corporate scenarios.
The 178 pages of the book lead the reader to explore the evolution of competition, from traditional markets to the present day, providing a solid foundation of fundamental concepts and valuable conceptual contributions for professionals looking to improve their skills and anticipate the trends of the transforming digital market.
The launch will take place on October 17, at 6:00 p.m., at Interfaces of Culture, offering an opportunity to delve into discussions about the future of competitiveness and digital transformation in companies.
Service:
Launch of the book Competitive Dynamics: from traditional markets to the digital era
Date and time: October 17, at 6:00 pm
Location: 930 Consolação Street, Consolação, São Paulo – SP
More information: Click here
