The back-to-school period is always busy for retail, which reinforces stocks to meet consumer needs. Netshoes, the country’s largest e-commerce for sports and lifestyle products, also prepared for this moment and expanded its offering of essential products for the return to classes. This year, sales of backpacks and children’s sneakers on the company’s marketplace grew by 11% and 9%, respectively, compared to 2024, reflecting the high demand for school supplies.
“In addition to the calendar of important events for retail and our segment, we are attentive to seasonal opportunities that impact specific retailers,” says Victor Vaz, marketplace manager at Netshoes. “This is one of the advantages of being a multi-category and multi-brand marketplace.”
The platform’s sellers also recorded positive performance in product sales for the season. The main stores of Grupo Nytron, a specialist in backpacks and accessories, for example, saw an increase of more than 20% in sales compared to the previous year. “This seasonality is very important for us, and Netshoes helped us take advantage of it with strategic featured spaces on the site,” says Gabriel Mendes, manager of Grupo Nytron. “Having access to the audience of customers who visit and shop in the store makes all the difference in boosting our sales.”
Netshoes always invests in innovation and seller support to ensure that retailers make the most of strategic dates, such as back-to-school, to expand their businesses and efficiently meet consumer needs. Additionally, the company maintains a structure prepared for periods of high demand in specific categories, as occurs at the beginning of the year.
To facilitate the consumer experience, the e-commerce created a dedicated selection with around 700 product options starting at R$39.90, including backpack kits with various characters, youth sneakers, cleats, socks, children’s clothing, and much more. Visit: https://www.netshoes.com.br/lst/mi-volta-as-aulas
