Recent studies have favored expectations for Black Friday in 2024. Known as the best Friday of the year for retailers, the next edition has an estimated reach of R$ 7.6 billion – a 10% increase compared to last year – according to a survey by Haus. Considering the importance of applying competitive advantages in the sales process to boost revenue during this period and all other 364 days of the year, Jetsales Brazil has developed a sales and service automation platform, integrated with WhatsApp, Instagram, and Facebook.
With tools like JetSender and JetGo!, the corporation helps small and medium-sized businesses boost sales and improve service, maximizing business opportunities during the discount season and favoring long-term relationships between brand and consumer.
The JetSender platform allows for mass shooting, enabling users to create and send personalized marketing campaigns to multiple contacts at once. With advanced segmentation and scheduling features, the brand can maximize the impact of actions and significantly increase conversion rates. JetGo, on the other hand, offers customization and automation in interactions, aiming to ensure quick responses, 24 hours a day, 7 days a week.
According to Daniel Ferreira, Sales Director of Jetsales, the use of automation systems is essential for companies to stand out during Black Friday, as it ensures effective communication that results in lead conversion potential customers. “With the market’s increasing digitalization, it is essential for organizations to be prepared to meet the needs of consumers in an agile manner, especially on high-demand dates. Effective communication is crucial to ensuring continued progress in the purchase process and reaching a conclusion. When the approach is objective and personalized, the customer feels valued and confident in continuing with the transaction. This reduces the chances of cart abandonment”.
The platform also offers advanced features that allow for remarketing funnel and serving leads from social networks and offer promotions, all in one place. With the ability to schedule messages, send payment links, and monitor campaign performance, brands have access to a powerful competitive advantage.
According to Lucas Carvalho, partner and CTO of Jetsales Brasil, process automation represents an improvement in companies’ sales performance. “With our platform, brands can automate repetitive tasks, such as sending follow-up messages and order management, freeing up time and resources to focus on growth strategies and customer loyalty.”
Jetsales Brasil also features customer service functions, such as integration with chatbots and centralized conversations, facilitating communication and issue resolution. “During Black Friday, it is common for a high volume of inquiries to arise. Our platform provides efficient management of interactions, ensuring audience satisfaction. With fierce competition, companies need to stand out beyond attractive discounts and offer an exceptional shopping experience. Effectively serving the consumer on any social network is one of the best ways to do it,” emphasizes Ferreira.
