According to the Brazilian Association of Electronic Commerce (ABComm), e-commerce is expected to grow by 10% in Brazil in 2025, surpassing revenues of R$ 224 billion. Much of this is due to the mobilization of various retailers in adopting payment processes to boost sales, such as acquiring services.
For Felipe Negri, CEO of Pinbank, a one-stop bank provider with a complete ecosystem of financial solutions, this alternative is a strategic differentiator to ensure sustainable growth and competitiveness in the market. ‘It’s a technology that paves the way for brands to increase their conversion rates and serve consumers more efficiently,’ he says.
Although ideal for online stores, the executive also emphasizes that this system can be a sales booster for physical retail. ‘In addition to facilitating card payments, the format has characteristics that adapt to the specific needs of each business,’ he adds.
Improved Customer Experience (CX)
The main advantage of acquiring services lies in the possibility of promoting agile transactions. ‘It’s a solution that helps companies process a high volume of payments with different cards, bringing automated processes without human errors,’ explains the fintech executive.
Because of this dynamic, customers are less likely to abandon their purchases, as the Baymard Institute reveals that about 17% of cart abandonments occur due to complex and lengthy checkouts. The institute also points out that operations with these characteristics resulted in an average abandonment rate of 70% in 2023.
In addition to agility, Negri also notes that acquiring services contribute to better shopping experiences due to their ability to generate strategic insights. ‘Companies can collect and analyze transaction data, which shows the paths for brands to adapt to market trends and new consumer habits,’ he points out.
Fraud Reduction
Another important advantage of acquiring services is protection against online fraud attempts. A recent DataSenado survey conducted in partnership with Nexus illustrates this challenge for e-commerce, revealing that one in four Brazilians was a victim of digital scams over a 12-month period.
An achievement by Pinbank itself reinforces this benefit. The fintech received the highest award from MasterCard in the category ‘approval rate and fraud in card-not-present (e-commerce),’ demonstrating its capability as an acquirer to serve high-volume markets, positively impact customer experience, and offer the strongest barrier against these criminal attempts.
The CEO emphasizes the importance of the service in this regard: ‘More than being optimized, acquiring is an approach that brings a higher acceptance rate among the public and businesses because it is secure. For brands to perform well throughout the year, they must first gain consumer trust and prove that they have solid financial management within the digital environment,’ he concludes.
