November is a period eagerly awaited by many Brazilians for shopping. After all, the beginning of the month marks the countdown to Black Friday. Therefore, merchants must prepare in advance. In this sense, the application of technology should be aligned with sales strategies to increase revenue and stand out among the competition.
When will Black Friday be in 2024?
Black Friday in 2024 is set for Friday, November 29th. “This is an extremely commercial date. So, sellers, or even service providers, must be aware of how to prospect clients. This is because a large part of the population already intends to invest in this period. Therefore, special purchase conditions and accessibility in service are likely to attract”, says Tiago Sanches, head of sales at Total IP.
Sales outlook for Black Friday 2023
According to the Confi.Neotrust report, in 2023, e-commerce had a revenue of R$ 5.2 billion. The number of orders was 8.21 million. Both indices showed a decrease compared to the 2022 results, the first by 15.1% and the other by 17.1%. On the other hand, the average ticket grew by 1.7%, reaching the value of R$ 636.66. “Despite the decline, knowing the data is essential to prepare correctly this year,” Sanches concludes.
What are the expectations for Black Friday 2024?
According to the Panorama Black Friday 2024 study, produced by Globo, 39% of people intend to and already plan to make purchases on this day. ‘It is important to frequently monitor the expectations of buyers so that it’s possible to map an assertive acquisition strategy according to general preferences,’ comments the sales expert.
3 sales strategies for Black Friday 2024!
To help traders, Sanches presents five technological strategies to boost earnings in November:
Promotions and special conditions for customers: those who are already part of the customer base deserve special attention! In this sense, the use of bots to send active messages is an effective solution for those who want to communicate quickly. The mechanism can forward a promotion, personalized discount code, or company actions automatically.
Multiple communication channels for customers: individuals have different ways of searching for products and services, such as social networks, websites, messaging apps. Entities need to be present in all of these, otherwise they lose interested parties. Thus, an Omni service tends to bring this possibility, even to start the journey in one medium, like the page, and end up personally, for example.
24-hour support and service: shopping doesn’t have a specific time, just like the need for support or clarification. Therefore, companies need to use technology, again utilizing bots, to automate this support aspect and extend operational hours. Ultimately, this eliminates the need for a night shift team.
Finally, digital mechanisms can be a great ally in enhancing satisfaction with the customer experience (CX) in times of excessive sales. “When even in times of high demand institutions handle their market well, they will subsequently retain that customer base,” Sanches concludes.
