In a dynamic and highly competitive market, the ability to innovate is no longer a differentiator—it is a strategic necessity. Companies that embed innovation into their internal culture are 2.5 times more likely to surpass their financial goals, according to a McKinsey study.
For Filipe Bento, CEO of Atomic Group, innovation goes far beyond the adoption of new technologies. It arises from an environment that stimulates creativity, encourages collaboration, and creates conditions for ideas to become concrete solutions. ‘Innovative companies do not just react to change; they anticipate it and shape the future of their markets,’ he states.
Atomic Group, which comprises five companies focused on startup growth and business education, has innovation as one of its fundamental pillars. According to Filipe Bento, this mindset was shaped by the organizational culture of BR24, the group’s first company.
‘BR24 has always valued knowledge sharing and collective building. This essence has been expanded across the entire Atomic Group, creating an environment where people have the autonomy to experiment, make mistakes, and learn quickly. Dreaming big is part of our DNA,’ he explains.
To ensure that innovation happens in a structured and consistent manner, the group implements practical and recurring initiatives. Among them are the Weekly and Monthly meetings—gatherings that bring together employees from all group companies to share insights, track projects, and align strategic efforts. ‘Innovation happens in daily collaboration and the freedom to test new approaches. We create an environment where every professional feels part of shaping the future,’ Bento highlights.
In addition to a conducive environment, leadership plays a fundamental role in consolidating a culture of innovation. For Bento, it is not enough to encourage creativity—it is necessary to create a space where innovation is a continuous practice.
‘The role of leadership is to demonstrate in practice how collaboration can be a powerful strategic tool. Innovation does not happen in isolation but at the intersection of ideas, in challenging the status quo, and in the willingness to test new solutions,’ emphasizes the CEO of Atomic Group.
The impact of this mindset is already reflected in the group’s growth. BR24, for example, recorded revenues of R$20 million in 2024 and developed disruptive solutions such as Powerbot and PowerZap.
How to structure a culture of innovation within companies?
For Filipe Bento, implementing a culture of innovation requires concrete and daily actions that involve all levels of the organization. He lists some essential strategies to transform the corporate environment and foster innovation:
Create an ideas channel – A structured space where employees can suggest improvements and innovations.
Establish brainstorming sessions – Hold periodic meetings to discuss challenges and propose solutions, using methodologies like Design Thinking to stimulate creativity.
Implement innovation incentive programs – Organize internal challenges to motivate teams to propose improvements and reward innovative ideas.
Invest in continuous training – Offer training on new methodologies and technologies to keep employees updated and prepared to innovate.
Run pilot tests – Validate new ideas on a small scale before widespread application, reducing risks and optimizing the implementation of innovative solutions.
According to Bento, a culture of innovation is not built overnight but through consistent initiatives that encourage experimentation and reward creativity. ‘Companies that innovate continuously stand out because they create an environment where ideas not only emerge but are developed and implemented strategically,’ he concludes.
