IAB Brasil announced the selection of presidents and vice-presidents for its committees in 2025. Each group will bring together prominent professionals from different sectors of digital advertising to discuss and identify best practices for the entire market.
“The diversity of professionals is essential to ensure a rich debate about the future of digital advertising. This way, we can build more balanced, innovative solutions aligned with the real needs of the sector,” says Denise Porto Hruby, CEO of IAB Brasil.
Presidents are elected for a one-year term, with the possibility of a single reelection for another term. Vice-presidents are appointed by the IAB Brasil Board. The announced committees are: Regulatory and Legal Affairs, Digital Audio, Brand Safety, Creator Economy, DOOH (Digital Out-of-Home), Artificial Intelligence, Retail Media, and Digital Video.
The first committee meetings are scheduled to take place from late February onwards. See below the new composition of each committee with their respective presidents and vice-presidents:
Regulatory and Legal Affairs
President: Verônica Hoe (Meta)
Vice-President: Natalia Kuchar (Google)
Digital Audio
President: Eliseu Barreira (Globo)
Vice-President: Priscilla Barsotti (Spotify)
Brand Safety
President: José Melchert (Microsoft)
Vice-President: Rafael Davini (Exame)
Creator Economy
President: Mayer Mirmovicz (Social Tailors)
Vice-President: Paula Morales (Record)
DOOH
President: Silvia Ramazzotti (JCDecaux)
Vice-President: Heitor Estrela (Eletromidia)
Artificial Intelligence
President: Marcondes Farias (Microsoft)
Vice-President: Adriano Henriques (Artificial Gains)
Retail Media
President: Mariana Meinberg (Amazon Ads)
Vice-President: Marina Galvão (Magalu Ads)
Digital Video
President: Breno Barcelos (Google)
Vice-President: Lucas Andrade (Netflix)
