PIX, contactless payments, digital wallets, and many others; digital payment methods have already won over the hearts—and wallets—of Brazilians. Since the implementation of PIX, the number of users and transactions has only grown. According to the Central Bank, 58 billion transactions were carried out through the tool in 2024. The expectation for 2025 is that these methods will become even more refined. With this in mind, Evertec+Sinqia conducted research to identify the key trends that will shape the market in 2025.
Among the most anticipated innovations for the year are the new functionalities PIX will offer, promising a more practical and faster experience: contactless PIX and automatic PIX. Starting in February 2025, it will be possible to make PIX payments using NFC (Near Field Communication) technology. Automatic PIX arrives in June of this year, aiming to enable recurring payments without the need to open the banking app.
The payments sector in Brazil is dynamic, diverse, and will likely continue to be an example for other Latin American countries and the world. There is a favorable cultural component because, in general, Brazil is quite open to experimenting with new technologies. But there is also the resilience of the Brazilian financial system, refined after so many challenging years of hyperinflation. This year, AI is expected to accelerate transformations in the payments market and bring even more efficiency, convenience, and security to transactions. – says Daniel Oliveira, Payments Vice President at Evertec.
Other payment methods, such as mobile payments, Click to Pay, Drex, and digital wallets, also appear in the research as potential bets for this year. To learn more about the details of the analysis prepared by Evertec+Sinqia, access the material HERE or download the full material below!
