Western Union today announced the expansion of its Media Network, a new revenue line for businesses, in its own locations in Brazil. The Media Network leverages Western Union’s insights on customer behavior, creating opportunities for brands to engage with them in high-touch digital and retail environments.
“We are proud to launch the Western Union Media Network in Brazil, expanding our portfolio of innovative solutions for other brands,” said Ricardo Amaral, president of Western Union in Brazil. “By connecting brands with our diverse customer base, we are not only offering impactful advertising opportunities but also reinforcing our commitment to enriching the lives of the communities we serve.”
Empowering Cross-Channel Connections
The Western Union Media Network provides brands with unparalleled access to audiences that can be hard to reach. Brands can now showcase their products and services across a variety of channels and formats. This includes Western Union’s digital brand platforms: the website, app, and outdoor digital screens located in over 70 company-owned locations.
These retail locations are strategically situated in prime, high-traffic areas, enabling brands to connect with consumers during their daily routines and key commerce moments.
Personalizing Engagement and Enhancing Efficiency
The Western Union Media Network analyzes proprietary data to provide brands with insights exclusive consumer insights, enabling precise audience segmentation. This data-driven approach allows brands to deliver multicultural messages that resonate with consumers, demonstrate value, and foster meaningful connections—ultimately improving advertising efficiency.
Driving Innovation in Brazil’s Advertising Ecosystem
Western Union has a long history of empowering individuals and communities worldwide, making financial services accessible anywhere. The Media Network is an extension of this mission, creating new opportunities for brands to engage consumers through trusted channels while delivering valuable content that enhances lives and communities.
“This initiative reinforces our commitment to innovation, offering solutions that benefit both our customers and partners,” added Ricardo Amaral. “It empowers brands to build meaningful connections with consumers while providing Western Union customers with attractive offers from trusted, relevant brands.”
The Western Union Media Network was first launched in November 2024 in the United States and select European countries. This initiative is positioned as a ‘key player’ in the advertising landscape, offering diverse brands scalable and impactful ways to engage audiences through a combination of digital and physical touchpoints.
