Rocket Lab, a multinational App Growth Hub founded in 2019 and known for accelerating app growth, celebrates the results of the ASA (Apple Search Ads) solution in the Brazilian market, with over a dozen clients adopting it in just 6 months. Designed to optimize advertising campaigns in the iOS ecosystem, the solution offers a robust technical approach, strategically focused on sustainable growth for brands and clients through marketing campaigns in apps.
“The successful adoption of the ASA solution demonstrates the accuracy of our strategy as an App Growth Hub and the projected growth of businesses on the iOS platform. As a complement, we work with channel diversification and growth loops, cyclically refining our app campaigns with data and insights at each stage of the user journey, which also ensures data-driven strategic decision-making,” says Daniel Simões, Country Manager of Rocket Lab.
The company emphasizes the use of ASA as the most efficient channel for iOS campaigns compared to other traditional channels. iOS shows consistent and growing numbers, such as Average Revenue Per User (ARPU) for apps being 1.7 to 2 times higher compared to Android, as well as an ROI up to 50% higher in the same comparison. Additionally, since Apple Store users are already predisposed—meaning they are actively searching for a product or service—they become even more valuable. ‘One of our clients in the health sector saw ASA account for 49% of their installs and 34% of their purchases on iOS in just 1 month of campaigning,’ states Simões.
To give an idea of scale and retention, approximately 70% of iOS users discover new apps by searching the App Store, and 65% of downloads occur after a search. In practice, with ASA, brands can buy ads from the App Store inventory in formats such as:
Today Tab: uses a custom product page as the click destination. The selected page is animated in the background of your ad, featuring the colors of your app’s icon.
Search Tab: ads that appear at the top of the suggested app list in the App Store, delivering awareness and downloads.
Search Results: when a user searches the App Store, your ad can appear at the top of the search results.
Product Page: ads that appear while the user navigates different pages of the App Store, at the top of the ‘You Might Also Like’ section, for users with potential interest in the app.
Standing Out in Numbers
But why use Rocket Lab’s solution and its business consultancy to achieve the desired results for companies and brands?
Instead of limited visibility, manual campaign management, and a multitude of international billing taxes, with Rocket Lab, it’s possible to optimize iOS campaigns based on post-install events, promote data integration with MMP in unified reports, execute smart bids, analyze competitors, and create benchmarks through automation and AI—with local billing in Brazil, which represents savings of up to 35% in taxes. Through the App Growth Hub, clients experience, on average, an increase of over 50% in installs, 60% in TTR (total time to respond), and over 50% in conversions, according to company data.
With ASA, Rocket Lab also recommends a strategic mix of 45% branding campaigns—using brand-related keywords—and 55% non-brand campaigns (category and competition-related keywords) to achieve a balanced combination of reach and brand protection. This balance can be adjusted according to market demand and timing.
The solution’s success is evident in its timeline so far. In November, during Black Friday campaigns, ASA clients achieved such significant results that they increased their investment budget in the solution by over 3,000 times throughout the month. To highlight sustained performance post-Black Friday, one of the Hub’s retail clients achieved a 66% TTR and a 32% purchase-per-install rate in the first week of January.
It’s no surprise that, from August (when it launched) until now, the solution has quickly gained client trust, growing from two initial test clients to 20 current clients, spanning companies and brands in sectors such as Retail, Entertainment, Travel, Sports, Fashion, Pet, and Supermarkets.
“This product is an excellent fit for the Brazilian market, and the results have exceeded our clients’ expectations. The scalability of investment reflects the growing market interest in tools that optimize campaigns and deliver consistent results on iOS,” assures Simões. “Our goal is to sustain campaign performance—not just during promotional peaks, but over time. The ASA solution has been one of the first steps for companies to expand their strategies with us and explore other platforms we offer, ensuring lasting results,” he concludes.
