A BrandLovrs, technology company that connects brands and content creators, today announces the launch of Creator Ads — a platform that brings the efficiency of programmatic media to the world of campaigns with creators. Using artificial intelligence, advanced automation, and a marketplace with over 200,000 registered creators in its app, Creator Ads transforms the way brands and content creators collaborate, making media investment with creators programmatic, automated, and highly efficient.
The Creator Ads emerges to eliminate the barriers that prevent brands from increasing the participation of this media format, one of the most powerful today, in their annual plans mix. The platform allows the construction of reach and frequency in line with other large-scale media formats, creating stories that influence the preferences of millions of people. Market research shows the advertisers’ great difficulty in working at scale, finding ideal profiles, managing campaigns with many creators, dealing with excessive bureaucracy, analyzing results, and even defining what success means.
“With Creator Ads, we are revolutionizing influencer marketing by offering a platform that combines advanced technology with human creativity, allowing brands to build reach and frequency in the most powerful media of our generation,” says Rapha Avellar, founder and CEO of BrandLovrs.
Out of almost $80 billion invested in media in Brazil, just over 2% is allocated to partnerships with creators, according to data from Kantar Ibope Media and Statista. Additionally, the vast majority of monetization opportunities for influencers and content creators are concentrated in 1% – those with over 100 thousand followers. While the other 99%, who have few monetization opportunities, deliver results that outperform engagement from larger influencers by 113%, according to HyperAuditor.
“This lack of investment has clear causes, and we address each one when thinking about Creator Ads”, says Avellar. “Twenty years ago, we faced similar challenges with buying online ads on websites. Manual and individual processes made everything harder, more inefficient, and not scalable. Ad Networks combined with programmatic buying tools emerged to address these pains, making processes scalable. This revolutionized the online ad market by automating media investment and enabling advertisers to achieve desired results with the aid of technology”, he recalls.
BrandLovrs’ vision has already attracted major brands such as Coca-Cola, Mercado Livre, Claro, L’Oréal, Amazon Prime Video, Magalu, Burger King, Tinder, Americanas, and many others. Focused on efficiency, they saw technology as a way to scale collaboration with creators, managing campaigns with over five thousand creators and thousands of simultaneous content in a scalable manner.
There are already over 200,000 registered creators on the BrandLovrs app, a number that has grown by 52% in the last six months, reflecting the increasing interest of the population in turning content creation into an income opportunity and highlighting the strength of the creative economy in the country. The company, which is in its second year of operation, already pays on average once per minute to nano and micro creators and expects to distribute 1 billion reais to content creators in the next four years.
CREATOR ADS: SOLUTION TO THE MAIN PAINS WHEN INVESTING IN CREATORS
- Efficiency and scalability
Historically, collaborating with creators on a large scale was a complex and time-consuming process, limiting brands’ potential to achieve the reach and frequency desired in their media plans. Creator Ads breaks this paradigm by automating and simplifying every step, from creator selection to result measurement. At the heart of the platform is the Campaign Manager, where brands can plan, execute, and monitor all initiatives with creators in a structured and efficient manner. With the Moments feature, it is possible to segment audiences, define specific deliverables, and establish different timelines within a single campaign, offering unprecedented flexibility and precision.
In addition, all stages of the brand campaign have a corresponding digital and automated journey for the creator, through the BrandLovrs app. Once the recommended segmentation is approved, creators receive, via the app, an automatic and personalized invitation to participate in the campaign. Upon accepting the invitation, they are guided through an intuitive flow within the app, where they understand exactly what needs to be delivered, track the delivery schedule, and receive notifications to ensure no deadlines are missed. After completing the content creation, creators upload the deliverables directly in the app and soon will even be able to automatically post, scheduling through the app.
- The right creators for every need
64% of advertisers struggle to find creators who truly represent their brands, according to a study by Data-Makers with CDN. Creator Ads addresses this with Smart Match AI, advanced artificial intelligence that analyzes over 200,000 creator profiles in microseconds, identifying those that best align with the campaign objectives and desired target audience, ensuring accuracy and efficiency in selection. Smart Match AI was awarded at the artificial intelligence hackathon, sponsored by Google, an event that brought together various technology and innovation teams to create solutions using artificial intelligence (AI). The BrandLovrs engineering team took first place with the demonstration of the Smart Match AI.
- Quality at scale powered by AI
The quality of the content produced has also been a barrier for brands looking to scale their campaigns. The same study revealed that 38% of advertisers find inconsistencies in the quality of the content hired, and the process of watching all the content, reviewing, requesting changes is a maze of tasks. With that in mind, the GuardIAn is the artificial intelligence of the platform that meticulously analyzes each content submitted by creators, ensuring compliance with brand guidelines and eliminating risks, all in a matter of seconds.
- Automation that eliminates bureaucracy
Another critical point that currently hinders the scalability of campaigns is manual contract and payment management, a pain mentioned by 23% of brands in the Creator POV, a study conducted by BrandLovrs in 2024. With Creator Ads, this process is automated. The Creator Pay is the complete financial solution that automates contracts and payments, eliminating red tape and ensuring safety and compliance with current corporate policies and regulations. Creators receive payment directly to the in-app digital wallet and can rely on receivables anticipation.
- No guesswork: data-driven results analysis
In addition to production, measuring results has always been a challenge for influencer campaigns. According to a CDN study, 52% of CMOs find it difficult to measure the return on marketing actions with creators. To address this issue, the area of Creator Science centralizes all analyses, providing accurate insights and facilitating the campaign optimization process based on scientific methods. These insights are routinely analyzed with the support of BrandLovrs’ Client Solutions team, in weekly, monthly meetings, and quarterly strategic reviews. This process follows the pioneering relationship models used by platforms like Meta, Google, and TikTok, ensuring that strategies are continually refined to achieve the best results in the media mix.
- Significant impact for creators
Creator Ads also offer direct benefits to content creators, simplifying access to relevant opportunities and ensuring fast and transparent payments. The App BrandLovrs automates communication with creators, from personalized invitations to content submission and approval, providing a unique and optimized experience for both sides.
“It’s not just about a new tool, but a true revolution in how brands and creators collaborate,” highlights Rapha Avellar. “We’re empowering marketing teams and their agencies with the power to tell meaningful stories, humanize their brands, and reach millions of people intelligently and impactfully.”
- Building the future of the Creator Economy
BrandLovrs believes that brands, agencies, and creators should collaborate to build a promising future in influencer marketing, with significant benefits for all involved. With Creator Ads, the future of brands is in the hands of those who want to connect authentically and meaningfully with their audience.
“We are excited to see the incredible stories we will tell together,” concludes Rapha Avellar. “Creator Ads is more than a platform; it’s an opportunity to create the future and redefine what is possible in communication between brands and people.”
