The marketing landscape is undergoing significant transformations, driven by technological advances and changes in consumer expectations. To remain competitive, brands need to be attentive to the future, for example, by benefiting from artificial intelligence in digital actions.
To explore the topic further, marketing expert Gleyber Rodrigues, known for combining innovative strategies and technological tools in the Brazilian and American markets, highlighted 7 key benefits of using artificial intelligence in digital marketing. Check them out below:
- Enhancing customer relationships: AI tools provide continuous support with virtual assistants, being extremely useful for optimizing customer service;
- Data-driven decision-making: AI tools enable real-time data collection and analysis, allowing companies to personalize their offerings since they generate valuable insights by analyzing data and identifying patterns, behaviors, and trends, helping companies better understand their preferences;
- Optimizes investments: with more precise analyses of customer profiles and journeys, AI qualifies leads, and the ROI of marketing strategies is optimized and better targeted;
- Market leadership positioning: with AI, it’s possible to personalize distributed content, placing the brand ahead in the market and competition;
- Task automation: AI allows for the automation of repetitive tasks, such as sending emails, creating reports, managing campaigns, and much more;
- Reduced likelihood of errors: AI corrects typing mistakes and information exchanges in CRMs, for example.
- Target audience segmentation: with the use of artificial intelligence, it’s possible to segment audiences more precisely, generating actions with much greater return.
All these points tend to scale results, benefiting brands to be more assertive in their digital marketing campaigns. Welcome to the future!
