A Ticto, a Brazilian startup already targeting the global market, is standing out in the infoproduct sector by offering a sales platform that goes beyond traditional functions. With tools that enhance the results for sellers and make the buying experience simpler and more practical for the customer, Ticto has established itself as an innovation hub, creating new trends and personalized solutions that are raising the industry standard.
Data from the Brazilian Electronic Commerce Association (ABComm) shows that the Brazilian e-commerce continues to grow strongly, and platforms investing in innovation can achieve up to 35% more sales than those operating with more basic systems. Ticto, with its features designed to engage consumers and streamline the purchasing journey, aligns with this trend and focuses on increasing conversion rates for those using its technology.
Renatto Moreira , CMO and co-founder of Ticto, emphasizes that the company’s proposal is to be more than just a sales platform. “We want to be a center of innovation, with tools that simplify the lives of sellers and enhance the buying experience. We create features that help our clients sell more, and make the purchasing process easier and more pleasant for the consumer. The idea is for the infoproducer to realize they sell more by being on Ticto, even without being able to explain exactly why that’s the case”, explains Moreira.
Features that increase profits and enhance the experience
One of the key innovations of Ticto is the use of strategies like the “order bump” and the “upsell,” which suggest additional products at the time of purchase, encouraging the customer to add items to the cart with almost irresistible upselling.
According to Renatto, these tools improve the seller’s revenue and also offer the buyer a more complete and personalized experience. “Increasing the average ticket makes a huge difference for those selling, and the consumer, when receiving suggestions that complement their purchase, feels that the experience was designed for them,” highlights Moreira.
Another important feature is the “back redirect,” which redirects the consumer to a special offer if they decide to abandon the cart. “If the customer is about to leave the checkout, we can direct them to a discount page or another offer that increases the chance of completing the purchase. This is advantageous for the seller, but it is also an opportunity for the customer who often is surprised by an offer they didn’t expect and even a discount they wouldn’t otherwise have,” adds Moreira.
Sales Recovery
Ticto also stands out for the purchase retry functionality, a solution that allows the system to retry a transaction that was denied on the first attempt. This feature is especially useful for minimizing credit card declines due to payment issues. This not only increases conversion but also reduces difficulties in the purchasing process, benefiting the consumer.
This feature can increase platform users’ sales by up to 18%, preventing viable transactions from being lost. “Sometimes a customer’s card is not approved on the first try for a simple reason, such as a bank security issue. With the purchase retry, many of these sales are recovered without the customer having to do anything,” explains Moreira.
For Moreira, Ticto’s mission is to create a sales experience that is advantageous for all parties involved. “Our goal is for each sale to happen simply and effectively, with maximum conversion for the seller and minimal friction for the customer. We want Ticto users to feel that every detail was planned to facilitate their experience,” concludes
