In a world dominated by social media exposure and the constant search for unique experiences, memorable moments, and new clicks, giving personality to items has become one of the biggest trends in the gift and decor market. On birthdays, achievements, or special dates, the act of giving gifts has taken on a deeper meaning: it’s not just the object that matters, but the story and emotion it carries.
According to the study The Value of Getting Personalization Right – or Wrong, 76% of consumers show a preference for brands that offer personalized experiences. This data reinforces how personalization has gone from being a differentiator to becoming essential in the business strategy of companies looking to stand out in a highly competitive market.
“Personalization connects the gift to the heart of the person receiving it. It goes beyond including a name or a message. It’s about creating something unique that reflects the essence of the recipient, generating an emotional connection that makes the moment unforgettable,” says Fábio Farias, CEO and founder of the Love Gifts franchise network.
In the gift and decor sector, personalization has evolved from a simple trend to a robust movement. “Offering personalized gifts is a way to show attention and affection. The customer is looking for more than just a beautiful product—they want something that tells a story, that moves them,” emphasizes Farias. At Love Gifts, for example, customers find items that cater to this market.
Currently, brands that invest in this trend manage to position themselves differently in the market. They create a niche of added value, where price is not the only criterion, but rather the ability to deliver something meaningful and authentic. “Giving a gift is an act of love, and personalization enhances this gesture. Each item gains a touch of exclusivity, becoming a true extension of the person who chooses to give it,” reflects Fábio Farias.
This new way of giving gifts has brought a multitude of options that cater to different age groups and styles. “With personalization, we can satisfy an extremely diverse audience. A teenager passionate about the geek universe, for example, finds a world of possibilities. For the adult who loves a good movie at home or the barbecue and cold beer enthusiast, the options are countless,” highlights Fábio Farias, CEO of Love Gifts.
Whether it’s a lamp inspired by a favorite character, a dumbbell-shaped mug, barbecue kits, or creative cushions, choosing a personalized gift, thoughtfully selected for the recipient, adds immense emotional value. It’s the kind of gift that always delights and generates many likes.
