In an increasingly digital era, social media has progressively become more present in building authority and consolidating large companies. This movement not only means direct connection with the target audience but also conveys the values and purposes necessary to create a consistent and authentic image. With over 4.8 billion users worldwide, according to Small Business Trends, social media allows companies to connect with their audience and opens pathways for engagement in this interactive environment.
Building an image on social media is a journey that combines self-awareness, creativity, and strategy. By defining your purpose, creating valuable content, and engaging with the audience, the company not only stands out in the digital world but also builds lasting connections that will reflect on the entire brand. With over 600 thousand followers on Instagram, Fritz Paixão, CEO of CleanNew, one of Brazil’s largest franchisors in upholstery cleaning and maintenance, points out that one of the crucial points for applying online strategies is defining the purpose and target audience. ‘Everything should start with choosing a niche to understand what can go viral or become a trend. Being on social media enables transparent and fast communication, which results in greater trust with the audience. Social media plays a fundamental role in breaking existing barriers, bringing the brand closer and humanizing its interests,’ explains the entrepreneur.
With a reach of 9 million views per month, the CEO believes that scaling the business alongside the internet is one of the main growth strategies. ‘Using the free tools that are now available to any company and anyone, you can indeed reach more people through the internet. This type of marketing has the power to create genuine connections with your consumers, leveraging the power of personal storytelling and emotional identification, making the brand increase conversion rates, customer loyalty, as well as expand visibility, credibility, and relevance in these spaces,’ Paixão concludes.
