Rico, XP Inc.’s financial services platform, has been recognized for its excellence in customer service. In an evaluation conducted by the Getulio Vargas Foundation (FGV) in partnership with Toluna Insights, Rico achieved top positions in three essential categories: privacy, advice, and contact.
The ranking, part of the “Best Bank and Platform to Invest” award, considers nine aspects of customer service offered by financial institutions.
“Our focus has always been to democratize access to investments with transparency and simplicity. Winning the award in the categories of privacy, advice, and contact proves that we are on the right path, offering quality service and building a relationship of trust with our customers,” says Pedro Canellas, head of Rico.
The privacy criterion evaluates the level of protection of customer data and information. Advice directly relates to the core business of XP Inc., of which Rico is a part, as it concerns the quality of guidance given to customers, taking into account clarity and effectiveness. And contact is the essence of Rico, analyzing the speed and accessibility of service for issue resolution.
“The recognition of the ranking validates all the work we have carried out at Rico in recent years, with a focus on simplifying the investor’s life. It is a privilege to receive the FGV seals, showing how our platform is differentiated and ideal for those who want to start investing and make better financial decisions,” explains Gerson Fini, executive director of Rico.
The recognition reflects Rico’s ongoing commitment to providing quality service, prioritizing customer security and satisfaction.
