A Serasa has just selected eight startups to join its acceleration program, an initiative that seeks to drive innovation and the development of technological solutions in the financial sector. After the first phase, four startups will be selected for the final stage, where each will receive an investment of R$ 120,000, plus six months of mentorship and strategic support to boost their growth and refine their business model.
The program aims to boost startups with high impact, offering not only financial resources but also access to market experts, exclusive mentorship, and strategic networking. The goal is to help these companies scale their businesses and contribute to the digital transformation of the sector.
How does the acceleration work?
The eight selected startups will go through an intensive three-month acceleration phase, where they will receive support in financial management, business strategy, technology, and investment fundraising. After this period, the four that demonstrate the highest growth and innovation potential will advance to the second stage, where they will receive personalized mentorship and the financial contribution of R$ 120,000 to boost their solutions.
The program reinforces Serasa’s commitment to supporting the startup ecosystem, encouraging the creation of innovative solutions that improve the consumer experience and contribute to the sector’s digitalization.
Betting on sector growth
Serasa’s initiative comes at a time of increasing digitalization of financial services in Brazil, with startups playing a key role in building agile and accessible solutions for the market. The program aims not only to strengthen new businesses but also to connect entrepreneurs with investors and potential strategic partners.
Among 351 applicants, we had eight selected, which were: Garrafa no Mar, Yolo Bank, Niiw e UP Vendas, Credere, Débito Direto, Minha Escola, Muda Meu Mundo.
With this initiative, Serasa reinforces its role as one of the major drivers of innovation in Brazil, offering the selected startups the necessary tools to structure their operations and stand out in the market.
The acceleration program runs until the second half of 2025, when the four finalists will be revealed. The expectation is that the project will not only open new business opportunities but also accelerate the growth and consolidation of the participating startups. An important step for the national innovation ecosystem.
