Scheduled for November 29, 2024, Black Friday promises to bring a significant movement in commerce, with 66% of Brazilians planning to make purchases, according to a study by Wake in partnership with Opinion Box. The numbers also show that e-commerce is the preferred channel for 58.2% of consumers, followed by marketplaces (47.8%) and apps (44.3%). Additionally, data collected by Confi.Neotrust indicates that this year’s revenue is expected to reach R$9.3 billion, a 9.1% increase from last year.
These figures indicate a significant opportunity for retailers, but especially for those still adapting to online commerce, the time to prepare to meet this growing demand is running short. Leonardo Moreira Gomes, CEO of Paytime, a startup specializing in digital payments, explains that ideally entrepreneurs should start preparing about six months in advance. “This ensures that transactions are fast, secure, and reliable during the peak of sales,” he states.
However, the CEO points out that even for those who have not been able to plan, there are quick and efficient solutions. “There are platforms and systems that can set up an online store in less than 24 hours, allowing for rapid adjustments and functional operation in time for Black Friday,” he concludes.
The biggest challenge for those entering the online commerce last minute is to ensure that the sales platform can handle the high volume of traffic seamlessly, in addition to organizing inventory and deliveries. Overloading in payment systems and increased fraud risks are concerns that cannot be ignored.
“To deal with the increase in traffic and transactions, it is crucial to have integrated payment methods that offer high conversion rates and security in operations,” explains Leonardo. The CEO emphasizes that a smooth payment experience, without unnecessary redirects, reduces cart abandonment rates and provides a more reliable shopping journey for the customer.
At the same time, security measures such as robust anti-fraud systems and quick authentications become essential to maintain stable online operations. “Although these integrations and technical adjustments may seem complex, modern API solutions enable agile implementation, making it possible to adapt e-commerce to the demands of a Black Friday even with tight deadlines,” details. Another tip is to use tested and ready-to-integrate solutions, which allows organizing the flow of online payments, ensuring a robust and secure operation.
