Imagine that one day you decide to research the prices of a new coffee maker and find a great deal that offers an additional discount for payments via PIX. Immediately, you decide to make the purchase. You add the product to your shopping cart, enter the delivery address, but when it’s time to complete the payment, you realize your smartphone is dead—meaning you’ll need some time to make the payment. However, after 30 minutes, you don’t even remember that you left the coffee maker in your cart and didn’t finalize the purchase.
The scenario described above is more common than one might think. This is because PIX has already become one of the favorite payment methods for Brazilian consumers. According to a survey by Worldpay, a global leader in payment solutions, this technology already accounts for 30% of the value transacted in digital commerce, and projections indicate it will reach 50% by 2027. Additionally, it’s common for consumers not to complete their online purchases and even forget to return to them due to mere distraction or some other situation that occurs at what is considered a crucial moment for e-commerce.
The growing use of this payment method is, of course, beneficial for e-commerce. After all, besides being another option for consumers, it has also opened an interesting opportunity for receiving the full amount of products offered in real time. As an incentive, many stores even choose to offer additional discounts for those who select PIX at checkout.
However, not everything is perfect—there are drop-offs before the transaction is completed, and due to this consumer behavior (and a series of others), there is also a need to develop special solutions that can help online stores increase sales conversion and reduce payment abandonment rates.
Such tools operate automatically, through personalized triggers that monitor orders where PIX is the selected payment method, sending customized reminders to consumers if they don’t complete the purchase of that particular product or service—thus preventing lost sales for e-commerce. The activation occurs whenever payment isn’t detected within a 20-minute interval. Consumers are notified by the platform through automated reminders via email, SMS, or WhatsApp. In many cases, online stores offer additional perks, such as free shipping, discounts, or cashback, to encourage the consumer to complete the purchase.
The solution even delivered impressive results during Black Friday 2024. Online stores specializing in women’s fashion, streetwear, and artisanal soap-making, which began using the solution about three days before the official date of the global event, recorded an average of 67% view rates for the forwarded reminder messages about incomplete purchases. Even more positively, about 32% of transactions were completed via PIX after these reminders were sent. The results are significant and position the solution as a positive option for Brazilian e-commerce.
