Startup Recicla Lead CRM announces the national launch of a customer relationship management (CRM) platform with marketing automation and F&I (F&I stands for Financial and Insurance, which in Portuguese means financing and insurance). In addition to recovering abandoned potential customers, it converts them into sales and exponentially increases store revenue.
Initially focused on the automotive sector, the solution, which has already shown significant results in a pilot project at dealerships, now arrives with the promise of optimizing sales processes and boosting revenue for multi-brand dealerships across the country. The platform is already being used in a pilot project at some Audi dealerships.
Leading Recicla Lead CRM is CEO Daniel Carvalho Cruz, who has the expertise of participating in iFood’s growth project, where he was one of those responsible for system implementation, among other startups in more than 14 countries in South and Central America. He highlights his passion for working with emerging brands. ‘We use the same techniques to help these businesses expand. We work for small businesses with the same energy.’
Overcoming lead management challenges
In the competitive automotive market, efficient lead management—potential customers—is a constant challenge. ‘Many companies still use spreadsheets to organize sales data, a method that proves vulnerable to information loss and abandonment of customers who don’t make a purchase immediately. On the other hand, existing systems in the market lack multi-platform integration, so stores need to use multiple platforms to complete the sales process,’ evaluates the executive.
Faced with this challenge, the Recicla Lead CRM system was developed as a platform aimed at ‘recycling’ these leads, that is, rescuing contact with customers who didn’t close a deal immediately and keeping them engaged in the sales funnel.
Proven results and national expansion
The pilot project, implemented in over 60 stores and dealerships, showed a revenue growth of up to 30% for participating companies. From there, expansion began to over 3,500 car dealerships across all Brazilian states. The significant results validate the platform’s effectiveness and drive expansion nationwide. In March, negotiations began for entry into Mexico, Colombia, and Portugal.
The platform’s success caught the interest of two dealership owners, such as Dahkar from Rio de Janeiro and Panorama from Ribeirão Pires, who invested and became partners.
‘We saw that many shared ideas had good synergy. As soon as we started operating, I realized it was indeed a system born for dealership owners, one that cared not just about generating leads but value. Anyone familiar with the project quickly sees that this CRM is here to stay.’ (Mauro Cheister, vehicle sales and rental dealer for 22 years)
CRM for the automotive sector: features and differentiators
Recicla Lead stands out from other customer service platforms by being the only one focused on the automotive sector that, in addition to being omnichannel, includes F&I by offering complete and integrated solutions. Beyond basic CRM functionalities like contact management and sales funnel, the platform offers:
- Multichannel Integration:Unified service via WhatsApp Business, Instagram, and Facebook, centralizing customer communication under a single store number, through which the manager also has access to all negotiations, avoiding communication noise and potential errors.
- Team Management:Tools for lead distribution, task control, service time management, and real-time team performance tracking.
- Integration with Vehicle Listing Portals:Connection with major vehicle listing portals, facilitating lead capture and promotion of offers.
- F&I (Finance and Insurance):Complete platform for financing simulations with various banks, as well as consortium solutions, auto insurance, and other financial products.
- Streamlined Processes: Renave, license plate checks, precautionary inspections, licensing, and others to facilitate vehicle documentation legalization.
- Customer Compensation:Recicla Lead CRM offers a customer compensation program, providing an opportunity for extra earnings for dealerships and resellers.
According to Daniel Cruz, the company’s differentiator is that ‘in the pilot project, we noticed the difficulties sales teams had in inputting data and abandoning leads that didn’t close deals immediately. So, we developed the entire project alongside clients, creating a tool to recycle abandoned potential customers and make the sale—or already automating everything so the customer receives messages at the most appropriate time, ensuring the opportunity isn’t lost and the commercial transaction occurs, freeing the sales team to focus on deals closer to closing.’
‘It was necessary to offer multiple solutions, more than just the CRM. So, we highlighted F&I as a differentiator. You can evaluate financing directly on the platform, increase revenue with consortiums and insurance. This way, there’s also personalized service, firm results tracking, and dedication from everyone.’ We understand that a small store misses out on an average of R$25,000 per month without an F&I department.
