A Daten, one of Brazil’s leading computer industries, announces investments in expansion into new markets and the launch of an e-commerce platform focused on the corporate segment, which will provide options for micro, small, and medium-sized businesses to access various technologies previously targeted at large enterprises. The e-commerce platform will feature a broad portfolio of computers and offer solutions for diverse segments, ranging from simpler equipment for restaurant and bakery cash registers to high-performance computers for architecture and engineering offices, for example. With over 23 years of experience and established as a reference in robust computers for governmental, educational, and corporate segments, Daten is developing this initiative as part of a broader plan to strengthen the brand and expand its product and service offerings.
“We are investing to reach new and diverse audiences in the corporate market, such as retailers and food service, clinics and the medical field, architecture and engineering, advertising agencies, among other sectors that are important pillars of the Brazilian economy. We also aim to enhance our connection with clients and partners by offering a digital experience aligned with Daten’s vision of innovation. We will deliver cutting-edge technology and accessible solutions that optimize operations and boost the competitiveness of these businesses in their respective markets,” says Paulo Pacheco, Head of Channels at Daten.
According to the executive, as a genuinely Brazilian brand, Daten has a strategic vision compatible with that of local entrepreneurs, which gives the company a differentiated market positioning, aiming to provide greater cost-benefit. “When it comes to technology, where investments are usually significant, Brazilians focus on price but do not overlook product quality, as they know this can negatively impact operations and generate even higher costs in the future. Therefore, Daten seeks to provide the best technologies combined with affordable prices,” he says.
The launch of the e-commerce platform reinforces Daten’s strategy to democratize access to high-quality technology and simplify the purchasing journey for everyone from large organizations to small entrepreneurs. The platform was designed with a focus on customer experience, offering a user-friendly interface, intuitive navigation, and a segmented portfolio that allows users to quickly find solutions tailored to their specific business needs.
Among the available products are desktops, notebooks, miniPCs, and other machines that help manage payment systems, biometrics, inventory control, and even reservations, streamlining processes and improving the experience for employees in corporations and their end customers. This enables businesses to maximize operational efficiency and drive growth.
In addition to providing a direct and simplified channel for acquiring technological solutions, the e-commerce platform also represents an evolution in Daten’s service model for the corporate market, integrating technology and advisory support. The platform allows customers to contact consultants directly to clarify doubts and receive guidance, offering a personalized experience for an intuitive and efficient purchasing journey. This way, Daten will be closer to its new audiences through technical support, assisting throughout the purchasing process and closely understanding market demands. This creates a feedback loop: current solutions meet customer needs while direct contact allows Daten to develop new solutions the market will seek in the future.
To enable this expansion, Daten has been investing in innovation, infrastructure, and product development. Currently, the company allocates 5% of its annual revenue to Research and Development, ensuring continuous evolution of its portfolio and alignment with emerging market demands. These efforts are complemented by a rigorous commitment to quality and sustainability, evidenced by certifications such as ISO 9001, ISO 14001, ISO 45001, and ISO 37001, which reinforce operational excellence and corporate ethics in all company activities.
“Daten has always had the mission of being a strategic partner for businesses, going beyond product delivery to provide complete solutions that generate real value for our clients. With this investment in new markets and the launch of the e-commerce platform, we are reaffirming our commitment to innovation and creating opportunities for businesses of all sizes to grow and thrive in an increasingly competitive business landscape,” explains Paulo. With the launch of the new website, Daten reaffirms its position as a company committed to leading technological evolution in Brazil. The platform is another step toward building a connected future where technological solutions create opportunities for businesses of all sizes and segments.
To learn more about Daten and explore the available solutions, visit the new website at https://empresas.daten.com.br
