Giuliana Flores, Brazil’s pioneering online flower and gift retailer, is betting on the heating up of the floral market during the celebration of Women’s Day in 2025. Celebrated on March 8th, this festive date could boost flower and arrangement sales across the country, with an expected growth of over 18% compared to 2024.
Women’s Day represents an important date for celebrating achievements, rights, and recognition of female power, historically marked with gifts and messages for mothers, friends, and partners. With projected sales growth, Giuliana Flores expects an average ticket of R$ 190 for purchases on this special date, forecasting 12,500 orders on the day.
“The celebration of Women’s Day kicks off the calendar of commemorative dates that heat up the retail market, especially in the sale of flowers, arrangements, and gifts. Participating in this very important day is rewarding, as it celebrates the importance of women’s protagonism by offering unique experiences through memorable products,” says Clóvis de Souza, CEO and founder of the company.
