Carnival is synonymous with party, joy, and for entrepreneurs and small businesses, a great opportunity to boost sales. In 2024, SMEs generated over R$1.4 million in online sales, a 70% growth compared to the previous year, according to a survey by Nuvemshop.
For 2025, expectations are that this number will be even higher. With the increasing demand for themed products, costumes, makeup, and accessories, it’s essential for small and medium-sized entrepreneurs to stand out in the digital market.
In this environment, image is one of the decisive factors for sales conversion. Well-presented products, with professional and visually appealing photos, can make a small store have the same aesthetic presence as a major brand. And one of the main techniques for this is background removal, which allows highlighting the product and creating high-quality images for marketplaces, social media, and online stores.
With advanced AI-based image editing tools, it’s possible to remove photo backgrounds with just a few clicks, ensuring a cleaner and more professional look. The use of neutral backgrounds is useful for e-commerce, as it’s a standard presented on platforms like Amazon, Mercado Livre, Magazine Luiza, and Shopee.
That’s why Photoroom, a leader in AI-powered photo editing, emphasizes the advantages of removing an image’s background, highlighting the main benefits:
- Greater product focus:Eliminating visual distractions keeps the customer’s attention on the main item.
- Professionalism:Standardized images convey more credibility and build greater consumer trust.
- Easy adaptation for multiple channels:Social media, marketplaces, and ad campaigns require specific formats, and background removal simplifies this adaptation.
There are various tools that offer features like themed templates, Carnival filters, and advanced editing options to highlight products and make any marketing campaign more attractive.
Beyond e-commerce, Carnival is a time of high engagement on social media, and using edited images with effects and custom backgrounds is key to attracting customers and increasing follower interaction.
With the help of tools like Photoroom, small businesses can quickly transform their photos, creating attractive promotional artwork for different customer profiles.
“Brands that invest in visibility during this grand national event stand out in the market. In an era where public attention is fiercely contested, being present and remembered is a strategic game that big companies play masterfully. We position ourselves as an essential tool for small businesses and digital marketing professionals, offering image editing solutions that are fast, intuitive, and high-quality,” says Larissa Morimoto, growth manager at Photoroom.
Whether removing backgrounds, creating collages, or customizing images with AI, professional editing is within everyone’s reach. Take advantage of this season and prepare to attract and sell more with high-quality images!
