The ABCasa – Brazilian Association of Home Goods, Decor, Gifts, Household Items, Parties, Flowers, and Textiles – announces the opening of registrations for the national stage of the 2025 gia Award (Global Innovation Awards), the most prestigious global award that recognizes the best physical stores in the home goods, decor, and household retail sector. Since 2018, ABCasa has been the official representative of the award in Brazil, responsible for selecting the store that will represent the country in the global stage in Chicago, USA.
The gia has been a catalyst for retail evolution, driving not only innovation but also the integration of strategies that create authentic connections with consumers.
“The 2025 GIA Award not only celebrates the most innovative stores in Brazil but also boosts the home and decor market by adopting more creative and consumer-connected practices. Beyond recognition, participating in the award means being among the best in the industry, reinforcing the commitment to excellence and opening doors to new opportunities in both national and international markets,” says Eduardo Cincinato, president of ABCasa, who highlights the award’s importance in strengthening the Brazilian market.
The integration of physical and digital, the way of storytelling through stores, and personalized service are aspects that have gained increasing importance, according to judge Luciana Locchi, an expert in retail design and visual merchandising, “The award’s impact goes beyond recognition: it inspires, connects, and opens doors. It’s always great to see brands innovating, experimenting, and showing that retail can be dynamic and creative. In the end, everyone wins: the stores, the customers, and the market as a whole.“.
Registered stores will be evaluated by a jury composed of renowned professionals in retail, interior design, visual merchandising, and innovation.
The winner of the Brazilian stage will gain prominence both nationally and internationally and will be awarded a trip for one representative to Chicago, where they will participate in the international award ceremony in March 2026.
This transformation is visible and essential. “The gia Award is that recognition every retailer in the segment wants to have. It’s not just an award but a reflection of how the industry is reinventing itself. As a judge, it’s incredible to witness this evolution up close and see how the way of selling has changed. Today, it’s not enough to have a good product on the shelf; you need to enchant, surprise, and create experiences that resonate with the consumer,” emphasizes Luciana Locchi.
2024 gia Award
The IN8 Home, from Belo Horizonte (MG), was the grand winner of the national stage of the 2024 gia Award. With an innovative concept, the brand stood out for its product curation and the unique experience it offers customers.
Ana Paula Brant, CEO of IN8 Home, shares her experience: “The gia Award is an extremely valuable recognition for Brazilian retail. Our victory showed that it’s possible to unite innovation, design, and customer experience in a unique way. Representing Brazil in the global stage in Chicago is a great honor and a unique opportunity to showcase the strength of our market to the world,” she highlights.
How to Participate:
Stores interested in competing must have at least two years of operation in the sector, have a physical retail store in Brazil, and demonstrate excellence in innovation, design, and customer experience. Registrations are free and can be completed on the official website: www.premiogia.com.br.
After registrations close, judges conduct evaluations, the TOP 5 Finalists are announced, and in the second half of the year, the gala dinner and award ceremony take place.
