A Poli Digital, a platform specialized in integrating and automating communication channels between companies and customers, is helping entrepreneurs boost their online sales through the series of videocasts Conexão Poli Digital. In episode 8, available for free on YouTube, the consultant and digital marketing expert Paula Tebett shares practical strategies for companies of all sizes to achieve significant results in the digital environment.
Paula, who has 15 years of experience and teaches MBA courses, brings valuable insights on topics such as the strategic use of WhatsApp and Instagram, the power of digital influencers, and the importance of centralizing customer service channels. Check it out:
- WhatsApp Status: A powerful and accessible tool
One of Paula Tebett’s key tips in the episode is the use of WhatsApp status as a marketing tool. According to her, this accessible and direct strategy can generate surprising results, especially for small businesses. “WhatsApp Status is an underestimated channel, but when well utilized, it brings significant results,” she says.
Paula recommends that companies use status to promote offers, news, and engaging content directly with the audience. She also highlights the simplicity of the tool, which does not require investments and can be managed practically. For Paula, this is an opportunity that many entrepreneurs still overlook, but it has the potential to strengthen customer relationships and increase sales.
- Digital Influencers: Connections that generate results
Another guidance highlighted by Paula is the importance of influencer marketing for companies looking to expand their online presence. She emphasizes that the choice of the influencer should go beyond the number of followers, prioritizing the alignment between the brand’s values and the professional’s communication.
“The most effective influencers are not necessarily those with millions of followers, but those who speak directly to the audience the brand aims to reach,” explains Paula. She also emphasizes that the produced content should be authentic and relevant, creating a real connection between the audience and the company.
This type of partnership, according to Paula, can benefit both large companies and small businesses, offering an efficient way to increase brand visibility and engage new customers.
- Centralization of service channels: The key to not losing customers
One of the major challenges pointed out by the consultant is the lack of centralization in customer service channels. Paula warns that directing the customer from one platform to another, such as from Instagram to WhatsApp, can result in lost sales and consumer disengagement.
As a solution, she recommends the use of tools like Poli Digital, which integrates WhatsApp, Instagram, and Facebook into a single system. “Platforms that centralize communication enable automation, speed in service, and a more efficient use of the company’s resources,” she highlights.
According to Paula, centralization streamlines team work, improves the customer experience, and prevents missed sales opportunities. This approach, combined with other digital strategies, helps to create a competitive advantage for companies.
