We live connected to everything: people, companies, brands, stories, desires, products, services, and entertainment. All of this is available at our fingertips with immediate speed, feeding our need for information, our curiosity, and the sense of belonging to the global network that the digital universe provides us.
Within this web of connections, the need to appear, stand out, sell products or services, and transform into a powerful ‘brand’ to attract followers, gain recognition, and monetize is a constant challenge tied to flawless images, words, videos, and speeches that win over and turn a profile into a reference to attract new followers and secure many likes.
To help those who want to start a journey on this path, mentor, influencer, and writer Aline Bak is launching “The Power of Authority: How to Elevate Your Brand in the Digital World” on March 25th at 7 PM at Livraria da Vila in JK-Iguatemi (São Paulo).
In her first book, the author uses her own methodology, built over 20 years of experience, to guide people who want to transform themselves or create a brand on Instagram, WhatsApp, TikTok, YouTube, and other channels where interaction possibilities are endless.
Brazil is one of the leading countries in internet access, and Brazilians spend, on average, more than 3 hours a day online, accessing various platforms and expecting content that engages them. Therefore, it’s essential to understand that, beyond just being present on social media, these platforms are different and powerful tools for building authority, reaching new audiences, and connecting a profile or product with those who truly matter.
To demonstrate these paths, Aline provides tools that will help the reader establish their presence with strategy, consistency, and authenticity to stand out and not be forgotten amid the competition.
At the beginning of the book, the author prompts the reader to evaluate their own profile, their connections, whether their followers are relevant to their goals or business, providing tips for attracting new followers, engaging them, converting them into customers, and measuring the entire operation.
In the following chapter, Aline details four pillars for generating authority on social media, discussing positioning, repositioning, target audiences, common mistakes, and teaching how to build a ‘digital persona.’
The next topic covered is the importance of the ‘influencer’s’ or brand’s story having consistency. Therefore, the author discusses the need for storytelling that conveys information and creates deep emotional connections, making people or brands more human, relevant, and memorable to their audiences.
According to Aline, it’s necessary to create narratives that inspire, engage, and resonate with people’s values and desires. In a world full of messages and stimuli, storytelling stands out as the universal language that touches the heart before reaching the mind, sparking curiosity and creating a bond between the storyteller and the listener.
Another highlight is the description of the main archetypes that dominate social media, their unique aspects, and the tips that will guide the reader in defining their ideal profile through exercises and reflections.
Another step is organizing information to create an impactful Bio and a schedule of relevant posts, with suggestions for images and layout, tips for video recording, and the use of other content that can add value and relevance to the profile.
Aline also proposes a self-analysis to help the reader overcome blocks, fears, and beliefs that prevent them from exposing themselves and provides tools to explore their image, discover their best angles, along with tips on lighting, posture, and other essential details for building their image.
At the end, the author covers tools to boost growth on social media, addressing topics such as partnerships, ads, metrics, investments, and success stories that can inspire those who want to enter this world with authority to truly make a difference.
