Have you ever added products to an online store’s cart and, for some reason, didn’t complete the purchase? Well, you’re not alone. Cart abandonment is a concerning reality for Brazilian e-commerce, with rates reaching an impressive 82%, according to E-commerce Radar. Unexpected costs, long delivery times, and complicated checkouts are some of the factors that deter consumers at the decisive moment, causing losses for retailers.
Almost half of consumers (48%) abandon their purchase upon encountering higher-than-expected costs, according to a study by Baymard Institute. But the problem doesn’t stop there. Delivery delays are also a major villain, leading 36.5% of customers to abandon their carts, according to Yampi data. And there’s more: the complicated checkout is another critical factor. 79% of Brazilians prefer to pay in installments, and the lack of flexible payment options causes many to give up before even completing the purchase, as shown by research from SPC Brasil – Serviço de Proteção ao Crédito.
However, technology has arrived to turn this game around. Innovative solutions have emerged in the market, making the consumer experience easier, more efficient, and personalized, while also driving purchase completion.
One of the innovations promising to reduce cart abandonment is Poli Pay, a feature created by Poli Digital, a Goiás-based startup specializing in contact channel automation. According to Alberto Filho, the company’s CEO, ‘this solution allows consumers to complete the entire purchase journey on a single platform, using popular channels like WhatsApp.’
And Brazil is at the forefront of this transformation. ‘We are one of the few countries where payments via messaging apps are a reality, making the shopping experience more practical and accessible, while also boosting national e-commerce growth,’ highlights Alberto.
Poli Digital reveals that the amounts processed by Poli Pay have already exceeded R$6 million. Alberto emphasizes that this solution is highly effective, as 62% of Brazilian consumers use digital channels to make purchases, according to Opinion Box.
While traditional e-commerce faces a tough reality, with only 22% of customers who create shopping carts completing the transaction, Poli Pay’s success rate reaches 58%. ‘This means the solution more than doubles the market average. The secret to this performance lies in the system’s practicality and integration, offering a smooth shopping journey where the consumer selects products, interacts with service channels, and completes payment, all within a single digital environment,’ he highlights.
Another major differentiator is its integration with payment market giants like Mercado Pago and PagSeguro, offering consumers a variety of options—from bank slips to credit cards. This ensures flexibility and convenience when finalizing the purchase. And for businesses, the platform provides real-time transaction management, allowing managers to filter sales by customer name, seller, or even payment status, optimizing sales control.
Additionally, through a strategic partnership with Meta Group, owner of platforms like WhatsApp, Instagram, and Facebook, Poli Digital ensures the system complies with all these social media guidelines. This means businesses can operate without worries, avoiding problems like unexpected suspensions or blocks while ensuring a secure and uninterrupted experience for their users.
Alberto concludes by emphasizing that ‘in this scenario, tools like Poli Pay represent a true revolution in Brazilian e-commerce. They offer effective solutions to reduce cart abandonment rates while boosting sales, especially for small and medium-sized businesses.’ He adds: ‘With the constant evolution of digital technologies, the trend is for more and more retailers to adopt innovative strategies, enhancing the consumer experience and delivering increasingly positive results for the sector.’
