Dinamize, a digital marketing solutions company, announced the launch of DinaBikes, custom bicycles that will be available to employees, clients, and partners at its Porto Alegre (RS) branch.
The initiative aims to promote a sustainable mobility alternative, encourage healthy habits, and strengthen the connection with the local community.
The DinaBikes can be used during the week for commutes during lunch hours, external meetings, or leisure activities. On weekends, they will be available for rides, allowing users to explore the beauties of Porto Alegre in an ecological and healthy way.
Each bicycle is personalized with Dinamize’s visual identity and has QR Codes that direct to the company’s website, integrating technology and branding in an innovative way.
“We believe that life is not just about software or business; it’s also about quality of life, sustainability, and health. With DinaBikes, we offer a transportation option that reflects these values and provides moments of relaxation for our team and partners,” says Jonatas Abbott, CEO of Dinamize.
Commitment to Sustainability
The DinaBikes initiative is aligned with the United Nations Sustainable Development Goals (SDGs), especially concerning the promotion of sustainable cities and communities. The use of bicycles contributes to reducing CO2 emissions, decreases urban traffic, and improves air quality, fundamental aspects for the sustainable development of cities.
According to data from the Bicycle Observatory, the use of bicycles in Brazil has been growing significantly, reflecting the global trend of seeking greener and more efficient mobility alternatives. As a means of transportation, it contributes significantly to the reduction of CO₂ emissions and noise pollution, as well as promoting the health of users. Studies indicate that regular cycling improves physical fitness and prevents chronic diseases.
Therefore, in addition to environmental benefits, regular use of bicycles is associated with improvements in physical and mental health. Studies indicate that regular cycling can reduce the risk of cardiovascular diseases, improve lung capacity, and contribute to stress reduction. By providing DinaBikes, Dinamize encourages its employees and partners to adopt healthier habits, integrating physical activity into daily routines.
Located near Parque Moinhos de Vento, known as Parcão, Dinamize’s branch in Porto Alegre offers DinaBikes users easy access to one of the most emblematic areas of the city. This proximity allows employees, clients, and partners to enjoy leisure moments and interact with the local community, strengthening bonds and promoting regional tourism.
With the launch of DinaBikes, Dinamize positions itself as one of the first companies in Brazil to offer customized bicycles for the use of employees, clients, and partners. The initiative reinforces the company’s commitment to innovation, sustainability, and the well-being of its team and stakeholders.
For more information about DinaBikes and other Dinamize initiatives, visit: https://www.dinamize.com.br/
