A Ipsos, one of the world leaders in market research, announces the acquisition of Ipec Inteligência em Pesquisa e Consultoria Estratégica, one of the leading players in public and political opinion research in Brazil.
Founded in 2021 by executives from IBOPE Inteligência, Ipec is recognized for its expertise in opinion polls and political analysis through qualitative and quantitative studies, both online and offline. The company also conducts consumer studies in the areas of branding, communication, and products. It has unique capabilities, especially when it comes to highly complex projects that need to adequately represent the diverse perspectives of Brazil’s large and varied population.
“I am very happy to welcome the Ipec teams to Ipsos. This acquisition allows us to expand our public opinion offering in Latin America and meet the growing demand from our clients for high-quality research in Brazil, based on our 30 years of experience in the country,” says Ben Page, Global CEO of Ipsos.
“This move comes at a crucial time. As the market goes through a period where research, data, and insights are essential, our union with Ipec offers a strategic advantage for companies, brands, and institutions seeking to understand social changes and constantly evolving consumption trends,” comments Marcos Calliari, CEO of Ipsos in Brazil.
“We are very pleased to join Ipsos, one of the largest market research companies in the world. We are convinced that this union will bring significant benefits to our clients and employees, as well as open new opportunities for growth and development,” adds Marcia Cavallari, CEO of Ipec.
